Brand Tone

Positive and Empowering, Community-Focused, Confident and Assuring, Approachable and Friendly, Slightly Playful/Trendy

Brand Values

• •Positive Impact
• •Empowerment
• •Community
• •Connection
• •Innovation & Sustainability
• •Customer Satisfaction & Service
• •Quality

Best Practices

• •Embrace "Aroha" to the Core: Consistently weave in the meaning of Aroha – love, empowerment, positivity, community – into messaging. Use uplifting and inclusive language.
• •Speak *With* Your Audience, Not *At* Them: Adopt a friendly, approachable, and conversational style. Imagine talking to a supportive friend.
• •Highlight Empowerment and Confidence: Focus copy on how the products make the wearer feel (e.g., confident, strong, ready to take on the day) rather than just on features.
• •Maintain a Positive and Solution-Oriented Voice: Even when addressing issues (like a customer service query), maintain a helpful, positive, and reassuring tone aimed at finding a good outcome.
• •Be Authentic and Relatable: Share genuine stories (if applicable, perhaps about the brand journey or customer experiences) that resonate with the values of community and connection. Let the passion for the brand's mission shine through.

Social Perception

Customers perceive the brand positively, appreciating the product quality, fit, and customer service. There's a sense of satisfaction and confidence in the brand. The name "Aroha" itself generally carries very positive, warm, and culturally rich connotations, especially within and relating to New Zealand and Māori culture.

Copy Examples

• •Instagram Post (Image: Diverse group of women laughing in Aroha activewear): Feel the Aroha. ✨ Our latest collection is more than just activewear; it's a celebration of strength, community, and the joy of movement. Designed to empower every body. #ArohaActive #EmpoweredByAroha #FeelGoodMovement
• •Website Banner (New Swim Collection): Dive into Confidence. Discover Aroha Swim – where vibrant designs meet a love for every wave, every moment. Shine from the inside out. ☀️ #ArohaSwim #SummerConfidence
• •Email Subject Line (Promotional): Join the Aroha Collective & Shine Brighter ✨ Email Body Snippet: At Aroha Collective, we believe in the power of feeling good, inside and out. Our pieces are crafted with love, designed to empower you on your journey. Find your perfect fit and let your confidence radiate!
• •Product Description Snippet (for a supportive sports bra): Your trusted companion for every move. The [Product Name] Bra offers the support you need with the comfort you deserve. Because when you feel supported, you can achieve anything. That's the Aroha way. 💪 #ArohaSupport #MoveWithLove
• •About Us Page Excerpt: More than a brand, Aroha Collective is a community built on empowerment and positive connection. We launched in 2021 with a simple idea: to create apparel that not only looks good but makes you *feel* incredible. From our first bikini line to our latest activewear, every stitch is infused with 'Aroha' – love, compassion, and the spirit of togetherness.