Brand Tone

friendly, enthusiastic, and trendy

Brand Values

• •Accessibility
• •Comfort and Style
• •Fun and Self-Expression
• •Community

Best Practices

• •Embrace Casual Language
• •Focus on "How it Feels"
• •Engage with Your Community
• •Showcase Your Customers
• •Stay on Top of Trends

Social Perception

The brand is perceived positively by its customer base as a source for cute, comfortable, and affordable clothing. It is seen as delivering on quality and style, maintaining a good relationship with its customers, and is likely either relatively new or very customer-focused, given the limited negative feedback online.

Copy Examples

• •Your weekend plans just got a major style upgrade! Our new collection of sun-dresses is here to make sure you're turning heads wherever you go. Tap the link in bio to shop the looks that will have you feeling like sunshine. #ARoeseBoutique #SummerStyle #OOTDInspo
• •Hot new drops you DON'T want to miss!
• •Say it with your chest! This sassy graphic tee is the perfect way to add a little bit of personality to your everyday look. Made from the softest cotton, it's as comfy as it is cool. Pair it with your favorite jeans and sneakers for an effortlessly chic vibe. #TeeTime #CasualCool
• •Tired of 'I have nothing to wear' moments? We feel you. That's why we curated a collection of must-have basics and statement pieces that will make getting dressed the easiest part of your day. Shop A Roese Boutique and discover your new favorite outfit! #EffortlessStyle #BoutiqueFinds
• •A 'Get Ready With Me' style video featuring a brand ambassador showcasing three different ways to style a versatile piece from the boutique, with upbeat, trending audio and on-screen text like: 'From brunch to date night, we've got you covered. Which look is your fave? #StyleHacks #ARoeseBoutique'