Brand Tone

Knowledgeable & Experienced, Helpful & Supportive, Trustworthy & Honest, Customer-centric & Friendly, Practical & Down-to-earth

Brand Values

• •Customer Focus
• •Expertise & Guidance
• •Quality
• •Integrity & Honesty
• •Community & Heritage
• •Reliability

Best Practices

• •Prioritize Helpfulness: Always aim to provide genuine assistance and guidance in your copy, reflecting the brand's commitment to customer support and sharing knowledge.
• •Emphasize Experience and Trust: Subtly weave in the company's long history and commitment to honesty and integrity to build confidence.
• •Use Clear, Straightforward Language: Avoid jargon where possible, or explain it clearly. The tone is practical and down-to-earth, so the language should be accessible.
• •Maintain a Friendly, Approachable Voice: Reflect the "good old-fashioned service" and customer-first attitude in a warm and welcoming communication style.
• •Focus on Solutions and Outcomes: Instead of just listing products, explain how they help customers achieve their goals, reinforcing the value of bringing "ideas to fruition."

Social Perception

A Reliable Local Expert, Established & Reputable, Supportive of the Agricultural Community, Providing Good Service & Fair Prices

Copy Examples

• •Headline: Need Expert Advice for Your Irrigation Project? We've Been Helping Whangarei Grow Since 1963. Body: At Arnold Franks, we don't just sell pipes and pumps; we provide solutions. Our experienced team is here to share their knowledge and guide you from planning to a thriving outcome. Quality products, honest advice – that's our promise.
• •Headline: Your Project, Our Expertise. Let's Make It Happen. Body: From farm water systems to garden irrigation, no task is too big or too small. We're passionate about helping you find the right tools and design for your needs. Visit us in-store – your trusted local partners at Arnold Franks.
• •Headline: More Than Just Supplies – It's a Partnership. Body: For decades, Arnold Franks has stood by the Northland community, offering reliable products and steadfast support. We believe in honest dealings, fair prices, and ensuring you have what you need to succeed.
• •Headline: Got a Water Challenge? We've Got the Solution & the Know-How. Body: Don't let water management be a headache. Our friendly experts at Arnold Franks offer practical advice and a comprehensive range of quality pumps, filters, and irrigation gear to get the job done right.
• •Headline: Arnold Franks: Quality. Integrity. Generations of Local Support. Body: We're proud of our Whangarei roots and our commitment to providing the best for our customers. Whether it's for your farm, home, or workshop, count on us for dependable products and genuine, helpful service, every time.