Brand Tone

Reliable, Knowledgeable, Value-Oriented, Professional yet Accessible, Forward-thinking and Innovative

Brand Values

• •Customer Satisfaction/Focus
• •Quality
• •Value for Money
• •Reliability and Trust
• •Expertise and Support
• •Community Engagement
• •Innovation

Best Practices

• •Prioritize Clarity and Accuracy: Given the technical nature of auto parts, ensure all product descriptions, guides, and promotional materials are precise, easy to understand, and free from jargon where possible, or explain terms clearly. Incorrect information can lead to significant customer issues.
• •Emphasize Reliability and Trust: Continuously reinforce the brand's heritage, commitment to quality (OEM/OE parts), and the trustworthiness associated with the Arnold Clark name. Use phrases that inspire confidence.
• •Highlight Value and Support: Clearly communicate price advantages, special offers, and the availability of expert advice (whether through blog content, in-store staff, or customer service). Make customers feel they are getting more than just a part; they are getting a supportive partner.
• •Be Solution-Oriented and Empowering: Frame copy around solving customer problems (e.g., "Need to fix X?", "Want to upgrade Y?") and empower them with the products and knowledge to do so, especially for the DIY audience.
• •Maintain Professionalism with a Human Touch: While the tone should be professional and authoritative, avoid being overly corporate or impersonal. Use a friendly and helpful approach in customer interactions and marketing communications, reflecting the positive staff interactions often cited in reviews.

Social Perception

Generally Positive as a Reliable Supplier, Trusted for Quality (OEM/OE Parts), Valued for Convenience and Reach, Mixed Customer Service Experiences, Seen as a Major Player, Community Contributor

Copy Examples

• •Headline: Keep Your Journey Smooth. Quality Parts You Can Trust. Body: Don't let a worn-out part slow you down. At Arnold Clark Autoparts, we stock thousands of OEM and quality-tested components to keep your vehicle running reliably. Find exactly what you need online or visit us in-store.
• •Headline: The Right Part, The Best Price. That's the Arnold Clark Promise. Body: For over 60 years, we've been supplying UK drivers with top-quality car parts without the premium price tag. From brakes to batteries, get genuine value and expert support. Shop our deals today!
• •Headline: DIY Car Care? We're Your Go-To Parts Partner. Body: Tackling a repair or upgrade yourself? Arnold Clark Autoparts offers an extensive range of tools, components, and accessories. Plus, our online guides and expert team are here to help you get the job done right.
• •Headline: EV Maintenance Made Easy. Your Electric Vehicle Parts Specialist. Body: As electric mobility grows, so does our range. Find charging cables, specialized components, and accessories for your EV, all backed by Arnold Clark quality and expertise. Power up your electric journey with us.
• •Headline (for Trade): Boost Your Workshop's Efficiency. Trade Prices & A-Points Rewards. Body: Get exclusive trade pricing on a massive range of OEM and aftermarket parts. Plus, earn A-Points on every qualifying purchase to redeem for great rewards. Partner with Arnold Clark Autoparts and drive your business forward.