Brand Tone

Minimalist, Clean, Understated, Sophisticated, Accessible, Honest, Aspirational yet Attainable

Brand Values

• •Quality
• •Design & Aesthetics
• •Accessibility/Value for Money
• •Customer-Centricity
• •Honesty & Authenticity
• •Versatility

Best Practices

• •Embrace Simplicity & Clarity: Use clear, concise language. Avoid jargon, overly elaborate descriptions, or excessive hype. Let the quality and design speak for themselves. The tone should be direct and easy to understand, reflecting the minimalist aesthetic.
• •Focus on Quality and Craftsmanship: Highlight the materials, the considered fit, and the durability of the products. Use descriptive words that convey a sense of premium quality without being ostentatious (e.g., "meticulously crafted," "premium Italian leather," "considered silhouette").
• •Maintain an Understated Confidence: The tone should be confident in the product's value and design but avoid arrogance or overly bold claims. It’s about quiet assurance in quality.
• •Be Authentic and Honest: Reflect the brand's story and its commitment to providing value. If discussing customer feedback or brand origins, do so in a genuine and relatable way. Avoid language that feels overly corporate or insincere.
• •Ensure Visual and Textual Harmony: The clean, minimalist aesthetic of the visuals (product photography, website design) should be mirrored in the copy. Short, impactful sentences and well-chosen words will complement the visual style, creating a cohesive brand experience.

Social Perception

High Quality at a Good Price, Stylish & Modern, Trustworthy & Reliable, Growing & Popular, Focus on Fit & Detail

Copy Examples

• •ARNE: Considered Design. Essential Style. We believe in the power of simplicity. Our collections are built on high-quality materials and a minimalist aesthetic, creating timeless pieces for your everyday. Discover essentials crafted to last.
• •Less is More. Quality is Everything. ARNE was founded on the principle of offering exceptionally crafted apparel and footwear without the unnecessary hype. Experience the difference that meticulous design and premium materials make. Your search for the perfect core wardrobe ends here.
• •The Foundation of Your Wardrobe. Versatile, comfortable, and impeccably designed. ARNE essentials are made to be worn, lived in, and loved. From tailored trousers to our signature footwear, build a look that’s effortlessly yours. Quality you can feel, style you can trust.
• •Built from Feedback. Designed for You. Our journey is shaped by you. We listen, we refine, and we create pieces that meet your need for quality, style, and honest value. Explore the latest arrivals, inspired by our community.
• •Elevated Essentials. Grounded Prices. Experience the ARNE standard: premium, minimalist design that’s made to endure. We focus on what matters – superior quality, clean silhouettes, and accessible pricing. Refresh your style with pieces you’ll reach for season after season.