Brand Tone

Aspirational, empowering, and community-focused. Uses strong, transformative language to encourage self-expression and foster a sense of belonging, while being highly supportive and reassuring regarding personalization.

Brand Values

• •Premium Quality & Durability
• •Customization & Self-Expression
• •Innovation & Ease of Use
• •Customer Satisfaction & Support
• •Community

Best Practices

• •Consistently use community-building language (e.g., "join", "community", "army", "riders") and promote a dedicated hashtag for user-generated content.
• •Frame the product as a 'transformation' rather than just a decal. Use powerful verbs like 'transform', 'unleash', 'create', and 'define' to emphasize the impact on the rider and their motorcycle.
• •Always pair exciting design aspects with tangible benefits of quality and ease of use, such as 'high-resistance vinyl', 'UV protection', and 'easy FLO® bubble-free application', to build trust and justify premium positioning.
• •Highlight the collaborative design process, emphasizing 'unlimited revisions' and 'direct contact with graphic designers' as key differentiators that ensure customer satisfaction.
• •Balance technical specifications (e.g., '8-color eco-solvent printing') with the emotional benefits for the rider, connecting features to a more vibrant, unique, and long-lasting personal style.

Social Perception

Perceived as a high-quality, reliable, and trustworthy specialist and leader in the 50cc customization niche, offering extensive selection and excellent customer service, supported by positive reviews and secure online practices.

Copy Examples

• •Don't just ride. Reign. Your bike is a blank canvas. Our premium decal kits are the paint. Transform your machine from stock to stunning. Design your legacy today.
• •Built to last. Designed to stand out. Our high-resistance vinyl protects your bike while our exclusive designs ensure you're one-of-a-kind. Join the elite ArmySCTV riders.
• •Welcome to the Army. Your bike is your uniform. Customize it with our premium kits and show your true colors. Share your build using #ArmySCTV and join a legion of riders.
• •Your vision, our mission. With unlimited design revisions and direct access to our graphic artists, your perfect look is guaranteed. If you can dream it, we can design it. Start your custom kit now.
• •Your Derbi Senda deserves better than factory graphics. Upgrade to a custom ArmySCTV kit with bubble-free installation and your choice of matte, chrome, or holographic finishes. Shop now.