Brand Tone

Inspirational, Equipping, and Mystical.

Brand Values

• •Supernatural Encounter
• •Family-Centric Ministry
• •Personal Empowerment
• •Community and Connection
• •Legacy

Best Practices

• •Always Use "Equipping" Language: Frame all content around providing tools, skills, and understanding. Use words like learn, discover, unlock, cultivate, grow, and equip to reinforce your role as a teacher and mentor.
• •Bridge the Mystical and the Practical: While the topics are supernatural (dreams, prophecy), the call to action should be practical and accessible (e.g., "Request a Coaching Session," "Download Our Guide," "Join the Conference"). This makes abstract concepts feel attainable.
• •Center the Family: Consistently integrate the theme of family and home into the messaging. Position a strong family as both the reason for and the result of a deep prophetic lifestyle.
• •Maintain an Inspirational and Hopeful Tone: The copy should always be encouraging and focused on positive transformation. Avoid fear-based or overly dogmatic language, instead focusing on the "more" that God has for believers.
• •Leverage the Power of Testimony: Use stories and examples (whether personal or from others) to illustrate the power of the prophetic. A simple sentence structure like, "We believe [value], and we've seen it transform [outcome]," can be very effective.

Social Perception

Within their target audience (Charismatic/Pentecostal Christians), they are perceived as knowledgeable, anointed, and credible leaders in the prophetic movement, viewed as mentors who can help unlock a deeper spiritual walk. For the general public/other Christian denominations, the brand may be viewed with skepticism or curiosity due to its emphasis on supernatural gifts, appealing mainly to an audience open to charismatic experiences.

Copy Examples

• •Unlock the language of heaven. For 25 years, we've guided believers in cultivating a prophetic lifestyle. Now, through personalized coaching, you can learn to interpret your dreams and hear God's voice with clarity. It's not for a select few; it's for you. Request a session today.
• •Experience the supernatural. Join Ben and Heather Armstrong for a powerful weekend of activation. We believe God is ready to awaken the prophetic gift within you and transform your family from the inside out. Don't just go to church; become a gateway for revival.
• •Your home is the first altar. The strength of your family is the foundation for the move of God in your community. What is God speaking to you about your legacy today? #PropheticLifestyle #ArmstrongMinistries #FamilyRevival
• •The Fruit of Revival is Nurtured at Home. We equip you and your family to live a connected, prophetic life, transforming your community from your doorstep.
• •He's Still Speaking. Here's How to Listen.