Brand Tone

Aspirational & Empowering, Bohemian & Free-Spirited, Approachable & Friendly, Conscious & Mindful, Playful & Trendy

Brand Values

• •Ethical Practices
• •Self-Expression & Individuality
• •Affordable Luxury & Accessibility
• •Quality & Durability
• •Empowering Women
• •Sustainability
• •Timelessness & Defying Trends

Best Practices

• •Embrace "Effortless Elegance": Consistently use language that evokes a sense of laid-back sophistication, adventure, and natural beauty. Words like "effortless," "wanderlust," "radiant," "spirit," and "flow" can be woven in.
• •Highlight Ethical Storytelling: Don't just state that pieces are ethically made; briefly allude to the craftsmanship, the journey of the materials, or the empowerment of artisans. This reinforces value beyond just the product.
• •Speak to Individuality and Empowerment: Use inclusive and encouraging language that invites customers to express themselves and feel confident. Focus on "your story," "your style," "your journey."
• •Maintain an Accessible Luxury Feel: Balance aspirational language with a reminder of the brand's affordability and suitability for everyday wear. Avoid overly exclusive or unapproachable jargon.
• •Stay Visually Inspired: Let the brand's sun-drenched, bohemian imagery inform the language. Use descriptive words that evoke sensory experiences – the feel of a warm breeze, the glint of gold in the sun, the texture of natural stones.

Social Perception

Stylish & Trendy, Good Quality for the Price, Ethically Conscious (with some skepticism), Empowering & Celebratory, Growing & Successful Australian Brand

Copy Examples

• •Chase the sun in pieces made to journey with you. ✨ Our ethically sourced, handcrafted jewelry isn't just an accessory, it's a story waiting to be told. Express your unique spirit, from sunrise to sunset. #ArmsOfEve #BohoJewelry #EthicalFashion #EverydayLuxury
• •Meet your new everyday armor. The 'Wanderer' Charm Bracelet, handcrafted with love and designed for your adventures. Mix, match, and make it yours. Because your style should be as limitless as your dreams. Tarnish-free & ready for life. #ArmsOfEve #CharmBracelet #PersonalizedJewelry #MadeToLast
• •Unlock Your Shine ✨ Up to 30% Off Your Arms Of Eve Favorites! Adorn yourself with intention. At Arms Of Eve, we believe in jewelry that empowers and endures. Discover handcrafted pieces, ethically made to celebrate your individuality. For a limited time, enjoy [discount] on our signature collections. Find the pieces that speak to you.
• •Stack 'em your way! 💫 Our new ring collection is all about playfulness and personal style. Ethically made, so you can shine guilt-free! Which stack is your vibe? 👇 #ArmsOfEve #StackingRings #JewelryTok #EthicalStyle #BeYou
• •Beauty that feels good, inside and out. Arms Of Eve brings you handcrafted jewelry made with ethically sourced materials and a commitment to a lighter footprint. Discover timeless pieces designed to empower your authentic self. Shop consciously, shine brightly. [Link to website] #ArmsOfEve #SustainableJewelry #EthicallyMade #AffordableLuxury #FemaleFounded