Brand Tone

Expert, Passionate, and Supportive, underpinned by a commitment to Professionalism and Quality.

Brand Values

• •Performance Excellence
• •Quality Craftsmanship
• •Innovation
• •Community Engagement
• •Customer Support and Education
• •Passion for Soaring
• •Integrity and Responsibility

Best Practices

• •Develop a Central Tone & Voice Guide: Document ArmSoar's specific tone characteristics (Expert, Passionate, Supportive, Professional), including 'do's and don'ts' for language, style, and common phrases. Share this with anyone creating content.
• •Speak from Passion and Expertise: Encourage content creators (especially Thomas or other key team members) to let their genuine enthusiasm and deep knowledge of DLG flying come through naturally. Authenticity resonates.
• •Prioritize Education and Support: Frame content around helping pilots improve, understand the technology, and get the most out of their gliders. This reinforces the supportive and expert aspects of the brand.
• •Engage Actively and Responsively: Maintain a consistent presence on key community platforms (forums, social media). Respond to questions and comments in a timely, helpful, and friendly manner, reflecting the brand's approachable and supportive nature.
• •Showcase Quality and Performance Visually and Verbally: Use high-quality imagery and video that reflects the precision and performance of the products. Ensure written descriptions highlight the advanced design, materials, and flight characteristics that define ArmSoar gliders.

Social Perception

A Premium, High-Quality Brand; Trustworthy and Reliable; Expert and Authoritative; Community-Oriented and Supportive; Innovative; Responsive and Customer-Focused

Copy Examples

• •Unleash your potential. The BAMF 2 isn't just a DLG; it's the culmination of years of aerodynamic refinement and a passion for soaring. Experience unparalleled launch height, intuitive handling in thermals, and the robust quality ArmSoar is known for. Ready to elevate your flying? The sky is calling.
• •What a weekend at the field! Huge congrats to everyone who flew, and a special shoutout to [mention a pilot/event]. We love seeing the ArmSoar family pushing their limits and sharing the joy of DLG. What were your weekend soaring highlights? Share your stories and tag us! #ArmSoarCommunity #DLG #Soaring
• •Mastering the perfect DLG launch takes practice and precision. In this video, Thomas breaks down the key techniques to help you add more meters to your throw and more minutes to your flight. Whether you're just starting or looking to refine your form, we're here to help you soar higher. Let's get to it!
• •At ArmSoar, we don't just build gliders; we live and breathe soaring. Every model is born from a relentless pursuit of performance, crafted with precision, and backed by a community of passionate pilots. Join us, and experience the ArmSoar difference – where innovation meets the pure joy of flight.
• •Fine-tune your flight. Our range of high-quality DLG accessories, from precision servos to lightweight carbon pushrods, is designed to help you optimize your ArmSoar glider for peak performance. Because we know every detail counts when you're chasing that next thermal. Explore the collection and fly with confidence.