Brand Tone

Knowledgeable & Authoritative, Respectful & Passionate, Formal & Professional, Quality-Focused

Brand Values

• •Historical Accuracy & Authenticity
• •Craftsmanship & Quality
• •Customer Dedication
• •Passion for History
• •Trustworthiness

Best Practices

• •Prioritize Historical Accuracy in Language: Use terminology appropriate to the historical periods of the items sold. Avoid anachronisms or overly modern slang.
• •Emphasize Quality and Craftsmanship: Consistently highlight the materials, construction techniques, and attention to detail in product descriptions and general content.
• •Maintain a Respectful and Authoritative Voice: Write from a position of knowledge, demonstrating expertise and a deep appreciation for the subject matter. Address the audience as fellow enthusiasts who value historical integrity.
• •Focus on the "Why" Beyond the "What": Connect the products to the historical context, the spirit of reenactment, or the passion of collecting, rather than just listing features.
• •Ensure Clarity and Professionalism: All copy should be well-written, grammatically correct, and free of errors. The language should be sophisticated yet accessible to the target audience, reinforcing the brand's credibility.

Social Perception

Niche Specialist, Product-Centric, Potentially Reliable for Enthusiasts

Copy Examples

• •Forge your legend with our meticulously crafted 14th Century Bascinet. Engineered for historical accuracy and robust protection, this helm is constructed from 16-gauge steel, featuring authentic brass vervelles and a detachable visor. Ideal for the discerning reenactor or collector seeking unparalleled authenticity.
• •Ochs Armory: Equipping History's Guardians. Discover authentic medieval armor and weaponry, crafted with a passion for the past and an eye for quality.
• •At Ochs Armory, we are more than purveyors of steel and leather; we are custodians of history. Our mission is to provide the historical community with armor and weaponry that embodies the spirit and integrity of the medieval era, backed by rigorous research and a commitment to exceptional craftsmanship.
• •New Acquisitions: Explore Recently Forged Arms & Armour at Ochs Armory
• •The sword: an icon of power, valor, and artistry. Our collection features a range of historically inspired blades, from the nimble arming sword to the formidable longsword, each piece reflecting the martial traditions and metallurgical skill of its epoch. Find the blade that speaks to your historical persona.