Brand Tone

innovative, passionate, and performance-driven

Brand Values

• •Creation
• •Connection
• •Competition
• •Innovation
• •Quality & Performance
• •Handcrafted & USA Made

Best Practices

• •Focus on "Feel," "Hold," "Power," and "Control": These are the core performance benefits repeatedly highlighted by the brand and its users. Consistently weave these keywords and their synonyms into product descriptions, social media posts, and ad copy.
• •Highlight Innovation and Unique Technology: Emphasize the "patented design," "free-flowing unfixed joints," "Modern Traditional Pocket," and "handcrafted" aspects. Explain *how* the technology benefits the player.
• •Speak the Lacrosse Language Authentically: Use terminology and references that resonate with lacrosse players (e.g., "pocket," "release," "whip," "channel," "dodging"). Show a genuine understanding and passion for the sport.
• •Incorporate Community and Testimonials: Leverage the positive feedback from players and stringers. Sharing user-generated content, reviews, and endorsements reinforces credibility and aligns with the "Connect" value. Use phrases like "Join the movement" or "Trusted by pros and stringers alike."
• •Maintain a Balance of Technical Information and Passionate Enthusiasm: While the product is technical, the underlying message should convey excitement for the sport and the performance improvements Armor Lacrosse offers. Avoid overly dry or jargon-filled copy without explaining the player benefit.

Social Perception

Positive for Performance & Innovation. Customers and reviewers generally praise Armor Mesh for its unique feel, hold, consistency, and waterproof properties. Many see it as a significant innovation in lacrosse equipment. Top stringers and players endorse the product, highlighting its performance benefits.

Copy Examples

• •Headline: Revolutionize Your Release. Feel the Armor Mesh Difference. Body: Tired of inconsistent throws and mesh that bags out in the rain? Armor Mesh's patented, free-flowing woven technology delivers unparalleled feel, hold, and power. Handcrafted in the USA, it’s 100% waterproof and built to last. Elevate your game. #ArmorUp
• •Headline: The Secret Weapon of the Pros? It's In Their Pocket. Body: Top players demand the best. Armor Mesh provides the competitive edge with its unique unfixed joints that cradle the ball for ultimate control and a consistently smooth release. Experience the innovation that’s changing the game. String it. Feel it. Dominate.
• •Headline: Don't Just Play. Create. Connect. Compete. Body: Armor Lacrosse isn't just about mesh; it's about a passion for the game. Our innovative designs are born from a love of lacrosse and a drive for excellence. Join a community that values creativity and a relentless pursuit of peak performance. Your best game starts here.
• •Headline: Weatherproof Your Pocket. Maximize Your Potential. Body: Rain or shine, your pocket should perform. Armor Mesh is 100% waterproof, meaning no more bagging out or inconsistent play when conditions get tough. Its strength-to-weight ratio is 10x greater than steel, offering unmatched durability. Play with confidence, whatever the weather.
• •Headline: String Theory, Evolved. Experience the Armor Mesh Advantage. Body: The art of the pocket, redefined. Armor Mesh’s handcrafted design offers a unique stringing experience that unlocks superior ball control, a powerful shot, and an unmatched feel. It's not just mesh; it's the key to unlocking your next level of play. Learn more and #ArmorUp today!