Brand Tone

Bold, Protective, and Edgy

Brand Values

• •Protection/Durability
• •Quality
• •Style/Design
• •Customer Satisfaction
• •Innovation/Variety

Best Practices

• •Use Strong, Evocative Language: Employ words that convey strength, durability, and a modern, edgy aesthetic (e.g., "unyielding," "forge," "formidable," "iconic," "aggressive," "command").
• •Highlight Key Differentiators: Consistently emphasize the "military-grade protection," unique metal construction, and distinctive design elements in all communications.
• •Speak to the Target Audience's Aspirations: Frame the product not just as a utility but as an enhancement to their lifestyle and a reflection of their personality (bold, tech-savvy, appreciates quality and style).
• •Maintain Visual Consistency: Ensure that the language used in copy aligns with the visual branding (e.g., product photography, website design) which should also reflect the bold and protective image.
• •Be Authentic in Engagement: When interacting on social media or responding to reviews, maintain the established confident and direct tone, while still being helpful and addressing customer concerns. Their FAQ page shows they are open to collaborations with influencers, which should align with this tone.

Social Perception

The brand is perceived as offering unparalleled protection and style.

Copy Examples

• •Your phone is an extension of you. Don't leave it vulnerable. Armor Up with Armor King Case – Unyielding protection, undeniable style.
• •Life throws curveballs. And drops. And knocks. Our military-grade metal cases are engineered to take the hit, so your device doesn't have to. Forge your phone's defense.
• •Standard cases are for the masses. You demand more. Unleash the beast with our Alien Skeleton case – because your tech deserves to look as formidable as it is.
• •Inspired by the toughest. Built for the bold. The Iron Man series isn't just a case, it's a statement. Maximum protection, iconic design.
• •Don't just protect your phone, command it. Armor King cases: Where aggressive style meets uncompromising strength. This is not your average armor.