Brand Tone

Welcoming, Friendly, Health-Conscious, Mindful, Inspiring, Positive, Modern, Aesthetically Pleasing, Approachable, and Inclusive.

Brand Values

• •Health and Wellness
• •Natural and Quality Ingredients
• •Harmony
• •Creativity
• •Customer Experience
• •Environmental Responsibility

Best Practices

• •Emphasize 'Healthy & Happy': Always link the concept of healthy eating with positive feelings like joy, vibrancy, and well-being. Use uplifting and positive language.
• •Use Sensory Language: Describe the freshness of ingredients, the delicious tastes, and the inviting atmosphere. Words like 'vibrant,' 'fresh,' 'flavorful,' 'cozy,' and 'harmonious' fit well.
• •Maintain a Warm and Inclusive Voice: Address the audience directly and in a friendly manner. Highlight options for different dietary needs to show inclusivity.
• •Visual Storytelling Alignment: Ensure the copy complements the highly aesthetic and natural imagery used on platforms like Instagram and TikTok. The words should evoke the same feeling as the visuals.
• •Educate Gently: Share the benefits of healthy choices or highlight special ingredients without being preachy. Focus on the positive experience and deliciousness first. For example, 'Made with love and natural ingredients' is more appealing than a clinical list of health benefits.

Social Perception

Positive: Customers perceive Armónica Café as a great place for healthy, tasty food in a beautiful and relaxing setting. It's seen as a reliable option for those seeking nutritious meals and a trendy, fashionable place to visit.

Copy Examples

• •Instagram Post (Image: Colorful Salad Bowl): 'Nourish your body, delight your senses. ✨ Our [Salad Name] is crafted with the freshest local ingredients, because eating well should always feel this good. #ArmonicaCafe #HealthyEating #LimaFood #FreshAndFlavorful'
• •Facebook Ad (Video: Montage of cafe ambiance, food, smiling customers): 'Find your moment of harmony. 🌿 At Armónica Café, we believe in food that loves you back. Join us for a delicious escape and experience the perfect blend of taste and well-being. #ArmonicaWellbeing #HealthyLifestyle #MirafloresCafe #GoodVibesOnly'
• •Website Homepage Banner: 'Armónica Café: Where Healthy Meets Delicious. Discover a space dedicated to your well-being, one flavorful, natural dish at a time. [Link to Menu]'
• •TikTok Video Caption (Video: Quick cuts of smoothie making, someone enjoying it in the green-filled cafe): 'Your daily dose of goodness! 🍓🍌 Sip on sunshine with our vibrant smoothies, made with love and the best nature has to offer. What’s your go-to flavor? #ArmonicaSmoothies #HealthyHabits #TikTokFood #LimaHealthy'
• •Email Newsletter Snippet: 'Hello [Customer Name], ready to feel amazing? This week at Armónica, we're celebrating the joy of mindful eating. Explore our new seasonal specials, packed with flavor and designed to make you shine from the inside out. Your body (and taste buds) will thank you! [Link to Blog/New Menu Items]'