Brand Tone

Authentic & Traditional, Friendly & Community-Oriented, Helpful & Informative, Straightforward & Accessible

Brand Values

• •Cultural Connection
• •Quality & Variety
• •Customer Service
• •Authenticity

Best Practices

• •Understand Your Audience Deeply: Tailor language, cultural references, and humor to resonate with Swiss locals interested in Portuguese/Brazilian culture and expatriates from these countries.
• •Create a "Brand Voice Chart": Define key characteristics (e.g., "Warm," "Authentic," "Helpful," "Not overly formal," "Passionate about food") with do's and don'ts for word choice and style.
• •Prioritize Bilingual Authenticity: Ensure that both German and Portuguese communications are not just direct translations but culturally nuanced and natural-sounding to native speakers.
• •Tell Stories: Share the origin of products, traditional recipes, or customer experiences (with permission) to build an emotional connection and reinforce authenticity.
• •Maintain Consistency Across All Channels: Whether it's a website banner, a Facebook reply, an Instagram caption, or a YouTube video description, the core tone and values should be recognizable. Regular audits of content can help ensure this.

Social Perception

Positive among the target demographic, Seen as a niche provider, Potentially valued for bringing a "taste of home"

Copy Examples

• •Headline (Website/Social Media): "Sabor da Casa, Mesmo na Suíça! Descubra os seus produtos portugueses e brasileiros favoritos no Armazém." (A Taste of Home, Even in Switzerland! Discover your favorite Portuguese and Brazilian products at Armazém.)
• •Facebook Post (New Product): "Novidade no Armazém! 🎉 Chegou o verdadeiro [Nome do Produto] que faltava para a sua receita especial. Venha buscar o seu e sinta o gostinho do Brasil/Portugal! #ProdutosBrasileirosNaSuica #ComidaPortuguesaCH #ArmazemGmbH" (New at Armazém! 🎉 The real [Product Name] you were missing for your special recipe has arrived. Come get yours and feel the taste of Brazil/Portugal!)
• •Instagram Caption (Lifestyle Image with Products): "Domingo perfeito pede [Nome do Prato], feito com os ingredientes autênticos que você encontra aqui no Armazém. Qual é a sua receita de domingo favorita? Conte pra gente! 👇 #ArmazemCH #CozinhaComAlma #SaboresAutenticos" (A perfect Sunday calls for [Dish Name], made with authentic ingredients you find here at Armazém. What's your favorite Sunday recipe? Tell us! 👇)
• •Email Newsletter Snippet (Promotion): "Olá [Nome do Cliente], sentimos saudades! Que tal preparar aquela feijoada ou bacalhau especial este fim de semana? Temos uma seleção especial de [Categoria de Produto] com 10% de desconto só para você. Use o código: SABOR10. Válido até [Data]." (Hello [Customer Name], we miss you! How about preparing that special feijoada or codfish this weekend? We have a special selection of [Product Category] with a 10% discount just for you. Use code: SABOR10. Valid until [Date].)
• •Website 'About Us' Excerpt: "Mais do que um supermercado, o Armazém é um pedacinho de Portugal e do Brasil aqui em Allschwil. Nossa missão é trazer até você os sabores e produtos que matam a saudade e inspiram novas aventuras culinárias. Bem-vindo à nossa família!" (More than a supermarket, Armazém is a little piece of Portugal and Brazil here in Allschwil. Our mission is to bring you the flavors and products that quench your longing and inspire new culinary adventures. Welcome to our family!)