Brand Tone

Elegant, Vibrant, Personal, Authentic & Artisanal

Brand Values

• •Quality & Craftsmanship
• •Italian Heritage & Authenticity
• •Innovation & Creativity
• •Timeless Elegance with a Modern Twist
• •Femininity & Self-Expression
• •Customer Connection
• •Sustainability (Implied)

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "Elegant yet Playful," "Artistic and Warm," "Confident and Authentic"), preferred vocabulary (e.g., "artisanal," "vibrant," "timeless," "crafted") and phrases to avoid. Share this with anyone creating content.
• •Embrace Storytelling: Weave the brand's unique narrative – Milena's vision, the Procida inspiration, the "Made in Italy" commitment – into copy. This adds depth and personality beyond just product features.
• •Use "You" and "We" Sensitively: Address the customer directly ("Wrap *yourself* in...") to create a personal connection. Use "we" or refer to "Milena" or "Margherita B." to reinforce the brand's presence and story.
• •Highlight Sensory Details and Emotion: Cashmere is tactile. Use words that evoke its softness, warmth, and luxurious feel. Connect the vibrant colors to feelings of joy, confidence, and the beauty of Italy.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the visual aesthetic of the website and social media. If the images are elegant and colorful, the text should reflect that same spirit. Consistency across all touchpoints builds a strong, recognizable brand identity.

Social Perception

High-Quality & Luxurious, Artistic & Unique, Founder-Driven & Relatable, Resilient & Modern.

Copy Examples

• •Instagram Post (Image: Model wearing a colorful cashmere sweater in a stylish Italian setting): Wrap yourself in the vibrant soul of Italy. Our [Sweater Name] cashmere sweater, artfully crafted in Italy, blends timeless elegance with a splash of Procida-inspired color. Feel the luxurious touch, express your unique style. #MargheritaBCashmere #MadeInItaly #LuxuryKnitwear #ItalianStyle #ColorfulCashmere
• •Website Product Description (for a uniquely cut cardigan): Dare to be different with the [Cardigan Name] Cardigan. More than just cashmere, it's a statement. Designed by Milena Salvemini with an innovative cut and the finest Italian yarns, this piece embodies an unconventional sartorial style. Experience warmth, artistry, and the confidence of true Italian craftsmanship. #ArtisanalCashmere #UniqueDesign #TimelessWithATwist
• •Email Newsletter Subject: From Milena's Closet to Yours: A Touch of Italian Sunshine 🇮🇹 Body Snippet: Ciao Bella! I'm Milena, and I believe cashmere shouldn't just be about warmth, but about joy and self-expression. Inspired by the vivid hues of my beloved Procida, each Margherita B. piece is a labor of love, crafted to make you feel unique and effortlessly elegant. Discover our latest arrivals...
• •Facebook Ad (Carousel showing different ways to style a versatile cashmere piece): From morning espresso to evening aperitivo, Margherita B. cashmere moves with you. Luxuriously soft, vibrantly designed, and 100% Made in Italy. Discover versatile elegance that tells your story. Shop now for a piece of artisanal Italian luxury. #ItalianLuxury #CashmereEveryday #BohoChicCashmere #VersatileStyle
• •Brand Story Snippet (for "About Us" page or a feature): It began with a dream: to infuse cashmere with color and life. Margherita B., founded by Milena Salvemini, is where traditional Italian craftsmanship meets a vibrant, contemporary vision. Each garment is a testament to quality, passion, and the timeless beauty of Procida, designed not just to be worn, but to be cherished. This is more than fashion; it's a feeling. #HerStory #ItalianArtisan #CashmereLove