Brand Tone

luxurious, relaxed, practical, and friendly

Brand Values

• •Quality and Durability: A core value, evident in their choice of "indestructible fabric," handmade construction, and guarantees against fading and rotting.
• •Comfort and Style: The brand aims to provide furniture that is not only functional but also exceptionally comfortable and aesthetically pleasing, suitable for both outdoor and indoor environments.
• •British Craftsmanship: They highlight that their products are designed and handmade in the UK, employing local staff in Kent.
• •Practical Luxury: Offering products that combine a high-end feel with practical, everyday usability and resilience against the elements.
• •Customer Satisfaction: Positive customer reviews and mentions of good service suggest a focus on the customer experience.

Best Practices

• •Emphasize "Laid-Back Luxury": Consistently use language that balances sophistication with ease and comfort. Avoid overly formal or overly casual extremes.
• •Highlight "Handmade British Quality": Regularly mention the UK craftsmanship and the quality of materials to reinforce the premium and durable nature of the products.
• •Focus on "Effortless Outdoor Living": Stress the practicality and weather-resistant features, making outdoor relaxation sound easy and worry-free for the customer.
• •Maintain a Warm and Approachable Voice: Even when discussing luxury, keep the tone friendly and customer-centric, reflecting the personal touch of a founder-led brand.
• •Show, Don't Just Tell, with Visuals and Stories: Use high-quality imagery of the products in aspirational but relatable settings. Share customer stories and testimonials that embody the brand's values of comfort, style, and durability.

Social Perception

Customers and the public generally perceive Armadillo Sun as a provider of high-quality, comfortable, and durable outdoor furniture. The products are seen as a stylish and practical alternative to traditional outdoor furniture. The "handmade in the UK" aspect and the use of unique, weather-resistant fabric contribute to a positive perception of quality and value, despite a higher price point. They are viewed as specialists in all-weather garden furniture, particularly luxury bean bags.

Copy Examples

• •Indulge in luxurious comfort, indoors or out. Our handmade bean bag loungers are crafted in the UK to withstand sunshine and showers, year after year.
• •Spill-proof, fade-proof, and utterly fabulous. Discover Armadillo Sun: stylish outdoor living, made effortlessly practical.
• •From sun-drenched patios to cosy fireside evenings, our all-weather bean bags bring relaxed sophistication to every moment. Handmade in Kent for lasting enjoyment.
• •Tired of outdoor furniture that doesn't last? Invest in Armadillo Sun's durable luxury. Designed for life, designed for your comfort.
• •Create your perfect outdoor oasis. Our stylish and incredibly comfy bean bag furniture is ready for whatever the British weather brings. Relax, we've got you covered.