Brand Tone

Friendly, Passionate, and Community-Focused

Brand Values

• •Community
• •Connection
• •Inclusivity
• •Expertise and Passion
• •Tangible Fun

Best Practices

• •Prioritize "Community" and "Connection": Always frame your products and events as opportunities for people to come together. Use words like "gather," "share," "connect," and "together."
• •Speak with Passion and Expertise: Let your genuine love for games shine through. Share fun facts, staff picks, and strategy tips. This builds trust and positions your brand as a knowledgeable leader.
• •Be Explicitly Inclusive: Use welcoming language that invites players of all skill levels. Phrases like "no experience necessary," "all are welcome," and "whether you're a beginner or a pro" will reinforce this value.
• •Keep it Local: Regularly mention Canmore and the Bow Valley. This strengthens your identity as a local business and resonates with your primary audience.
• •Highlight the Tangible Experience: Emphasize the in-person, hands-on nature of your products. Contrast this with digital entertainment to underscore your unique value proposition. Use phrases like "unplug and play," "face-to-face fun," and "real-world adventure."

Social Perception

Armadillo Games is highly regarded as a positive and vital local community asset, often referred to as a "go-to destination" and one of the "best game stores in Alberta." Customers consistently praise the knowledgeable and friendly staff, and the store is valued for providing a much-needed space for social interaction and niche hobbies through its in-store events.

Copy Examples

• •Headline: Go Beyond the Screen. Body: Your next great adventure isn't online it's waiting on your table. Discover [Game Name], the new board game that's all about strategy, laughter, and connecting with your favorite people. Stop by and let our game gurus show you how to play!
• •Image: A vibrant photo of a D&D game in progress at "The Den." Caption: Roll for initiative! Your epic quest awaits at our Dungeons & Dragons Night this [Day of the week]. Whether you're a seasoned adventurer or a curious newcomer, our tables are open to all. Grab your dice and join a community of storytellers. #ArmadilloGames #DND #Canmore #TTRPG #Community
• •Headline: The Best Family Nights Start Here. Body: Tired of the same old screen time? Gather your family around a new board game from Armadillo Games. We have everything from chaotic party games to brain-teasing puzzles perfect for all ages. Let's find your next favorite memory. Call to Action: Shop Now
• •Headline: Your Community. Your Game Store. Body: Nestled in the heart of Canmore, Armadillo Games is more than a store it's where our community comes to play. From Magic: The Gathering to puzzles that challenge the whole family, we re your local hub for all things tabletop. Come say hi and discover a new game to love.
• •Subject: A New Adventure is on Sale! Body: Hi [Customer Name], Looking to add to your collection? This week, get 15% off all strategy games! It's the perfect time to grab that game you've been eyeing. Our team is always here to offer a recommendation if you need one. See you at the store!