Brand Tone

Friendly and Approachable, Empowering and Confident, Stylish and Trendy (with a Boho-chic focus), Community-Oriented, Passionate

Brand Values

• •Empowerment: A core intention is to "give all women a shopping experience that provides confidence and empowerment."
• •Individuality and Self-Expression: Arlow Boutique aims to be "a platform for women to truly express themselves through style, embrace their individuality."
• •Quality at Affordable Prices: The brand is committed to offering "quality pieces at affordable prices."
• •Versatility and Inclusivity: They focus on curating collections "to suit women of all ages" and "all shapes and sizes."
• •Customer Experience: Providing a positive shopping experience, including features like a rewards program and worldwide shipping.
• •Passion for Fashion: Driven by a genuine love for fashion, styling, and trends.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., friendly, empowering, witty, sophisticated), key messaging pillars, "do's and don'ts" for language, and common phrases that align with Arlow Boutique's personality. This ensures everyone creating content is on the same page.
• •Know Your Audience Deeply: Understand the target customer – her aspirations, challenges, and how she communicates. Tailor the language to resonate with her, making her feel seen and understood. For Arlow, this means speaking to women seeking affordable style, confidence, and self-expression.
• •Prioritize "Empowerment" and "Individuality": Consistently weave these core values into the copy. Use words and phrases that inspire confidence (e.g., "shine," "celebrate you," "own your style") and encourage personal expression rather than just selling clothes.
• •Maintain a Conversational and Approachable Style: Use "you" and "we" to foster a connection. Keep sentences relatively clear and jargon-free. Imagine you're talking to a friend about fashion – warm, enthusiastic, and helpful, reflecting Leanne's passion.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or an email newsletter, the tone should feel recognizably "Arlow Boutique." Regularly review content across platforms to ensure alignment and make adjustments as needed.

Social Perception

Positive Legitimacy, Stylish and Comfortable Bohemian Fashion, Empowering, Good Value, Engaged Online, Customer-Focused Initiatives

Copy Examples

• •Instagram Post (New Arrival - Dress): Hello gorgeous! ✨ Twirl into your week with our new [Dress Name] dress. Designed to make you feel as amazing as you look, because confidence is always in season. Tap to shop your new fave! #ArlowBoutique #BohoChic #NewCollection #EmpowerYourStyle #FeelGoodFashion
• •Facebook Ad (General Brand Awareness): Tired of clothes that don't get YOU? At Arlow Boutique, we believe fashion is all about self-expression and feeling fabulous in your own skin. Discover unique, versatile pieces that celebrate your individuality – all at prices you'll love. Find your perfect look today! [Link to website] #ArlowStyle #AustralianFashion #BohoVibes #DressWithConfidence
• •Website Homepage Banner: Unlock Your Style. Embrace Your Story. ✨ Arlow Boutique: Curated collections for the confident, everyday woman. Quality fashion that empowers. Shop now and enjoy 10% off your first order!
• •Email Subject Line (Sale Promotion): Treat Yourself, Gorgeous! 😍 Up to 30% Off Your Favourite Arlow Styles! Email Body Snippet: Hey [Customer Name], ready for a little style refresh? We're making room for exciting new arrivals, which means you get to snag some beautiful Arlow pieces at a price that'll make you smile. Find something that makes you feel confident and uniquely YOU! Shop the sale now.
• •Pinterest Pin Description (Outfit Inspiration): Effortless boho vibes for your everyday adventures. 🌿 This look is all about comfort, style, and letting your true self shine. Pair our [Top Name] with your favourite denim for a look that’s ready for anything. #ArlowBoutique #OOTDInspo #BohemianStyle #CasualChic #AustralianStyle #SelfExpression