Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Friendly & Approachable, Caring & Ethical, Trustworthy & Reliable, Community-Oriented

Brand Values

• •Wildlife Comes First (Conservation Focus)
• •Quality & Efficacy
• •Ethical Sourcing & Sustainability
• •Customer Education & Empowerment
• •Simplicity & Accessibility
• •Integrity & Transparency
• •Passion for Nature ("Wild at Heart")

Best Practices

• •Ensure all copy, from product descriptions to social media posts, reflects genuine enthusiasm for wildlife and is backed by sound knowledge. Share interesting facts and tips regularly.
• •Every piece of content should implicitly or explicitly demonstrate how Ark Wildlife's products or advice benefit the animals and their conservation.
• •Avoid overly technical jargon. Explain concepts clearly and offer practical, easy-to-implement advice, empowering customers to act.
• •Consistently mention the high-quality, natural ingredients and the company's commitment to ethical and sustainable practices in relevant communications.
• •Use inclusive language ("we," "us," "together") to build a sense of shared responsibility and community among customers who care about wildlife. Engage with comments and questions in a friendly, helpful, and expert manner.

Social Perception

Highly Trusted Supplier, Excellent Customer Service, Knowledgeable & Passionate Experts, Ethical & Environmentally Conscious, Fast & Reliable Delivery, Good Value for Quality

Copy Examples

• •Headline: Give Your Garden Guests the Best! Body: Our Robins are tweeting about it, the hedgehogs are snuffling with joy! Ark Wildlife's specially formulated foods are packed with natural goodness, because we believe every creature deserves a nutritious meal. Shop now and see the difference quality makes. #WildAtHeart #ArkWildlife
• •Headline: Winter's Coming. Are Your Feathered Friends Ready? Body: Don't let your garden birds face the cold unprepared. Our expert-backed winter seed mixes and high-energy suets provide the vital fuel they need. Simple to use, loved by birds, and ethically sourced. Let's help them thrive together! Learn more on our blog. #WildlifeConservation #GardenWildlife
• •Headline: Create a Hedgehog Haven, Simply. Body: Wondering how to help your local hedgehogs? From nutritious, specially designed food to safe and snug hedgehog houses, we've got everything you need. Our passion is helping wildlife, and we're here with friendly advice every step of the way. #HedgehogHelpers #ArkWildlifeValues
• •Headline: More Than Just Bird Food. It's a Promise. Body: For over 30 years, Ark Wildlife has been dedicated to one thing: helping British wildlife flourish. That means quality you can trust, expert advice you can rely on, and a commitment to sustainability that protects their future and ours. Join our community of nature lovers! #EthicalChoice #WildlifeFirst
• •Headline: Little Garden, Big Impact! Body: Think you need a huge space to help wildlife? Think again! With our simple solutions – a well-placed feeder, a bee-friendly flower patch, or a shallow water dish – you can make your garden a vital sanctuary. We provide the tools and the know-how, you provide the love. Together, we make a difference. #SimpleSolutions #NatureThrives