Brand Tone

Supportive and Empathetic, Informative and Educational, Professional yet Accessible, Friendly and Engaging, Trustworthy and Reassuring

Brand Values

• •Quality and Safety
• •Problem-Solving/Meeting Needs
• •Support and Empowerment
• •Innovation
• •Customer Focus

Best Practices

• •Prioritize Empathy and Understanding: Always write from a place of understanding the challenges and needs of your audience. Use language that validates their experiences.
• •Be Informative and Educational, Not Just Salesy: Provide genuine value by explaining the "why" behind your products and how they work. Offer tips and resources beyond direct product promotion.
• •Maintain a Reassuring Voice Regarding Safety and Quality: Consistently highlight that products are medical-grade, FDA-compliant, and made in the USA. This builds trust and addresses a key concern for caregivers.
• •Use Clear, Accessible Language: Avoid overly technical jargon. Ensure that information is easily understandable for both therapists and parents/individuals without a professional background.
• •Adapt for the Platform, but Keep Core Values Consistent: While the tone on TikTok might be more informal and direct than a product description on the website, the underlying values of support, quality, and problem-solving should remain evident across all communications.

Social Perception

Highly Regarded by its Niche Community, Trusted Resource, Life-Changing Products, Durable, Responsive and Caring

Copy Examples

• •Headline: Finding Calm, One Chew at a Time. Body: ARK Therapeutic offers a wide range of safe, medical-grade sensory chews designed in the USA to help your child or loved one find focus, self-regulate, and satisfy their sensory needs. Explore our solutions today. Call to Action: Discover Your Chewelry
• •Headline: Empowering Sensory Journeys, Together. Body: At ARK Therapeutic, we understand. That's why we create innovative tools, from Z-Vibes to textured Grabbers, to support speech, feeding, and sensory development. Trusted by therapists, loved by families. Call to Action: Learn More & Shop
• •Headline: Safe. Soothing. Sensory Solutions. Body: Worried about your child chewing on unsafe items? Our USA-made chewelry and handheld chews provide a durable, non-toxic, and effective way to meet oral sensory needs. Give them the relief they deserve. Call to Action: Browse Our Collection
• •Headline: More Than Just a Chew. It's Confidence. It's Comfort. Body: ARK Therapeutic tools are designed by a speech-language pathologist to do more than just satisfy a chew. They help build oral motor skills, reduce anxiety, and improve participation. See the difference our products can make. Call to Action: Shop by Need
• •Headline: Need Help Choosing the Right Sensory Tool? Body: We're here for you. Our team, backed by therapeutic expertise, can help guide you to the perfect ARK Therapeutic product for your specific needs. Let's find the right fit for a calmer, happier day. Call to Action: Contact Our Support Team