Brand Tone

Sophisticated & Curated, Appreciative of Design & Craftsmanship, Minimalist & Understated, Aspirational & Cultured, Effortless & Inspired

Brand Values

• •Good Design
• •Quality & Durability
• •Originality & Aesthetics
• •Functionality
• •Conscious Consumption
• •Curation & Discovery
• •Supporting Talent

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., "Sophisticated," "Minimalist," "Informed," "Understated") and, equally important, adjectives it is *not* (e.g., "Loud," "Hyper-Trendy," "Generic," "Overly Casual"). Provide examples of "do" and "don't" phrases.
• •Focus on "Show, Don't Just Tell": Instead of saying "high-quality," describe the materials, the craftsmanship, or the design details that *demonstrate* quality. For Arkivo, this means highlighting the "why" behind a product's inclusion.
• •Maintain a Consistent Lexicon: Use a specific set of words and phrases that align with the brand's sophisticated and art-focused nature (e.g., "curated," "artisanal," "silhouette," "form," "aesthetic," "contemporary," "timeless"). Avoid slang or overly casual language unless it's a very deliberate and rare strategic choice.
• •Educate and Inform Subtly: Weave in details about designers, materials, or the design process in a way that adds value and depth for the discerning customer, rather than just listing features. This reinforces the "curated" and "expert" aspect of the brand.
• •Ensure Visual and Textual Harmony: The tone of the copy must always align with the visual presentation. For Arkivo, whose visuals are minimalist and artful, the copy should mirror this with clarity, conciseness, and an elevated style.

Social Perception

Niche & High-Quality, Stylish & Trend-Aware (but not trend-driven), Art-Focused, LA-Centric (Historically), Customer Service/Experience (Unknown)

Copy Examples

• •Instagram Post (New Arrival - Clothing): "Introducing the [Designer Name] [Product Name]. Timeless tailoring meets contemporary ease. Crafted from [Material] for an enduring silhouette. Discover the collection online. #Arkivo #DesignedToLast #[DesignerName]"
• •Website Banner (Homepage): "Arkivo: An Ode to Good Design. Explore a curated selection of objects that blend aesthetics, functionality, and enduring quality. [Shop New Arrivals]"
• •Email Newsletter (Featured Artisan): "Spotlight on [Artisan/Brand Name]: Where heritage techniques inform modern forms. Each piece tells a story of meticulous craftsmanship and a commitment to authentic design. Explore their work at Arkivo. [Link to Products]"
• •Product Description (Homeware): "The [Product Name] by [Designer/Brand]. More than an object, it's an experience. Its [Specific Design Feature, e.g., 'subtle texture,' 'clean lines'] invites touch and elevates the everyday. [Material]. [Dimensions]. [Shop Now]"
• •Social Media Ad (Brand Story): "At Arkivo, we believe in the power of good design to enrich lives. We meticulously curate pieces from global artisans and designers who share our passion for quality, originality, and conscious living. Find something that speaks to you. #ArkivoLA #CuratedLiving #ConsciousConsumption"