Brand Tone

Educational & Informative, Sophisticated & Aesthetic, Conscious & Responsible, Approachable & Empowering, Passionate & Dedicated

Brand Values

• •Sustainability & Longevity
• •Quality & Craftsmanship
• •Education & Empowerment
• •Mindfulness & Care
• •Problem-Solving

Best Practices

• •Educate, Don't Just Sell: Frame product descriptions and social media posts around the "why" – the benefits of proper care, the impact on longevity, and the principles of sustainability.
• •Use Refined and Precise Language: Reflect the quality and sophistication of the brand. Avoid overly casual slang while remaining approachable.
• •Emphasize Longevity and Investment: Talk about products as long-term investments in the life of garments, rather than disposable solutions.
• •Maintain a Helpful and Empowering Voice: Position the brand as a knowledgeable guide that helps customers achieve their sustainability and garment care goals.
• •Visual Consistency Reinforces Verbal Tone: Ensure that the language used in visuals (e.g., text on images, video captions) aligns with the overall sophisticated, clean, and educational aesthetic of the brand.

Social Perception

Expert & Authoritative, High-Quality & Trustworthy, Sustainable & Ethical, Niche but Valuable, Helpful & Customer-Oriented

Copy Examples

• •Headline: Cherish Your Wardrobe. Extend Its Life. Body: Discover the art of garment care with Arkivé Atelier. Our curated tools and expert guidance empower you to maintain the beauty and longevity of your most loved pieces, fostering a truly sustainable relationship with your style. Call to Action: Explore Care Essentials.
• •Headline: Beyond the Lint Roller: The Timeless Elegance of a Kent Clothes Brush. Body: Invest in decades of impeccable care. A Kent clothes brush not only removes lint and dust but revitalizes fabric, reducing the need for frequent washing. Experience the difference quality makes. Call to Action: Find Your Perfect Brush.
• •Headline: The Secret to Lasting Leather? Nourishment and Protection. Body: Like skin, leather needs gentle cleansing and hydration to remain supple and beautiful. Our specialized leather care products ensure your cherished bags, shoes, and accessories endure with grace. Call to Action: Shop Leather Care.
• •Headline: Small Act, Big Impact: Embrace Conscious Clothing Care. Body: Every garment saved from premature wear is a step towards a more sustainable future. Arkivé Atelier provides the knowledge and tools to make mindful maintenance an effortless part of your routine. Call to Action: Learn Care Tips on Our Blog.
• •Headline: From Pilling to Perfection: Revive Your Knitwear. Body: Don't let pilling dull your favorite sweaters. Our gentle yet effective sweater stones and combs restore the smooth finish of your knitwear, keeping them cozy and beautiful season after season. Call to Action: Discover Knitwear Saviours.