Brand Tone

Friendly and Welcoming, Community-Focused, Inspiring and Enthusiastic, Knowledgeable and Supportive

Brand Values

• •Quality
• •Creativity
• •Community
• •Customer Service
• •Education and Skill-Building

Best Practices

• •Always Use Welcoming and Inclusive Language: Start and end communications with a friendly tone (e.g., "Hello, Quilting Friends!", "Happy Quilting!"). Ensure language is accessible to both new and experienced quilters.
• •Emphasize Community and Connection: Regularly mention classes, group events, or opportunities for quilters to connect. Use "we," "us," and "our community" to foster a sense of belonging.
• •Show, Don't Just Tell, Your Enthusiasm: Use vibrant, positive, and slightly energetic language when describing products, classes, or the craft itself. Emojis can be used appropriately on social media to convey excitement.
• •Highlight Expertise Through Helpful Content: When providing tips, instructions, or describing services, do so in a clear, supportive, and knowledgeable manner, reinforcing that you are a trusted resource.
• •Maintain Visual Consistency with Tone: Ensure that the imagery used alongside copy (especially on social media and the website) reflects the bright, inspiring, and friendly atmosphere you want to project. The copy and visuals should work together.

Social Perception

A valuable local resource, Friendly and helpful, Community-oriented, A provider of quality goods

Copy Examples

• •Facebook Post (New Fabric Arrival): Look what just brightened our doorstep! 😍 This stunning new collection is bursting with color and inspiration, ready to become your next masterpiece. Come feel the quality and let your creativity run wild! Our friendly team is here to help you find the perfect match for your project. What will you create? #ArizonaQuilts #NewFabric #QuiltingInspiration #SupportLocal #SurpriseAZ
• •Instagram Caption (Class Promotion): Ready to learn a new skill or refresh an old one? 🧵 Our [Class Name] is just around the corner! Join our supportive community of makers and let our expert instructors guide you every stitch of the way. Spaces are limited, so grab your spot and let's quilt together! Link in bio for all class details. #AZQuiltsClasses #LearnToQuilt #QuiltingCommunity #CreativeJourney #HappyQuilting
• •Website Homepage Snippet (Highlighting Longarm Services): Got a quilt top ready for its finishing touch? ✨ Our professional longarm quilting services, powered by state-of-the-art Baby Lock machines, will bring your vision to life with beautiful precision. Let us help you complete your treasured quilt! Learn more and book your consultation today. [Link] #LongarmQuilting #AZQuiltsServices #FinishYourQuilt #QuiltLove
• •Email Newsletter Teaser (Promoting a Sale/Event): Hello, Quilting Friends! Get ready to stock up and save! Our [Event/Sale Name] is happening soon at Arizona Quilts. It's the perfect time to grab those fabrics you've been eyeing and connect with fellow creatives. We can't wait to share the fun (and the fantastic deals) with our wonderful community! More details inside...
• •Blog Post Opening (Sharing a Quilting Tip): Welcome back to the Arizona Quilts blog, where we love sharing our passion for all things quilting! Today, we're diving into a little tip that can make a big difference in your [Specific Quilting Technique]. We believe everyone can create something beautiful, and we're here to help you every step of the way. Let's get quilting!