Tono de Marca

Elegant, Aspirational, and Customer-centric

Valores de Marca

• •Quality Craftsmanship
• •Customer Satisfaction
• •Affordable Elegance
• •Transformative Power of Decor

Mejores Prácticas

• •Maintain an Elegant Vocabulary: Consistently use words that evoke sophistication and quality, such as "curated," "exquisite," "handcrafted," and "premium."
• •Focus on the Transformation: Frame the product benefits in terms of how they will enhance the customer's living space and lifestyle. Use phrases like "create your sanctuary," "elevate your everyday," and "bring your vision to life."
• •Uphold a Customer-Centric Tone: Address the customer directly and personally. Use "you" and "your" to make the copy more engaging and focused on their needs and aspirations.
• •Highlight Quality and Affordability: In a balanced way, communicate both the high quality of the materials and craftsmanship, as well as the value and accessibility of the products, reinforcing the "affordable elegance" proposition.
• •Develop a Brand Story: Create a narrative around the brand's origins, passion for decor, and commitment to its customers. This story can be woven into the 'About Us' page, social media content, and other marketing materials to build a stronger emotional connection with the audience.

Percepción Social

Largely positive, with customers satisfied with product quality, timely delivery, and transformative effects. Perceived as reliable and exceeding expectations, though limited online presence means this positive perception is confined to a niche audience, not a widespread conversation topic.

Ejemplos de Copy

• •Elegance, Redefined. Discover the art of living with our latest collection of home decor.
• •Adorn your living space with the exquisite charm of our handcrafted cushions. Made with premium fabrics and intricate designs, they are the perfect touch of comfort and style your home deserves.
• •Transform your house into a home. Our curated collection of decor pieces is designed to bring warmth, beauty, and a reflection of you into every room. #AriyaaHome #HomeDecorIndia #ElegantLiving
• •Your Home's New Look is Here | Shop our Best-Sellers
• •At ARIYAA, we believe that a beautiful home is a source of joy and comfort. That's why we are dedicated to curating a collection of high-quality, elegant home decor that inspires and transforms. From our family to yours, we bring you affordable luxury for every corner of your life.