Brand Tone

Authentic, Passionate, and Unpretentious

Brand Values

• •Heritage & Family
• •Natural & Pure
• •Quality through Simplicity
• •Sustainability
• •Community

Best Practices

• •Always Lead with the Story: Every piece of communication should connect back to the core narrative of family, heritage, and the garage origin. This is your strongest and most unique asset.
• •Use Simple, Evocative Language: Avoid overly technical jargon. Describe flavors and experiences with relatable words ("funky town," "ice block," "sun-drenched"). Let the passion and authenticity shine through clear, confident language.
• •Emphasize "Nothing Added": Consistently highlight the "natural," "lo-fi," "additive-free" philosophy. Frame it not as a lack, but as a commitment to purity and quality. The phrase "Just Grapes" is powerful and should be used often.
• •Maintain an Unpretentious Tone: Even when discussing awards or positive reviews, the tone should remain humble and grounded. The brand is about the love of the craft, not about being exclusive or superior.
• •Be Place-Proud: Regularly mention your locations – both the heritage from Greece and your current home on the Far South Coast of NSW. This grounds the brand in real places, enhancing its authenticity and connecting with consumers' own sense of place.

Social Perception

The public and critical perception of Aristotelis Ke Anthoula is highly positive, centered on: Authenticity and Story, Product Quality and Uniqueness, and Trustworthy and Modern.

Copy Examples

• •Remember those triangular ice blocks from the school canteen? We bottled that feeling. Our Sonnyboy is a sun-drenched blend of Zibibbo and Vermentino, bursting with tropical fruit and punchy acidity. It is a nostalgic trip for your tastebuds. No additives, no fuss, just pure, vibrant wine made for sunny days. Serve cold, preferably with your feet in the sand. #akeawine #sonnyboy #naturalwine #orangewine
• •It all started in a suburban Sydney garage in the 80s. Aristotelis and Anthoula, our parents, brought the winemaking traditions of their Greek village to their new home. They used just grapes, hand-picked from the market, to make a few barrels for family and friends. We haven t changed much. Today, we have a few more barrels and amphorae, but the philosophy is the same: create vibrant, living wine with nothing to hide. This isn't just a brand; it's our story in a bottle.
• •Tired of the same old wine? Discover wine with soul. At Aristotelis Ke Anthoula, we craft natural wines on the beautiful NSW coast, inspired by generations of Greek family tradition. No added sulphites, chemicals, or anything else. Just pure, delicious, small-batch wine that's alive with flavour. Click to explore our story and get free shipping on your first order.
• •A tribute to our Greek heritage, with a modern Australian twist. Our Retsini pays homage to tradition by blending skin-contact Chardonnay and Zibibbo with Aleppo pine resin during fermentation. The result is a crisp, grippy orange wine with a perfect balance of fresh fruit and a subtle, piney lift. It is the spirit of the village, reimagined. A story of where we came from and who we are.
• •Become part of the AKEA family. The Golden Ticket isn't just a subscription; it's an invitation. Receive a bottle of every new wine we release, enjoy free shipping on all orders, and get a standing invitation to visit us at the winery. We started this journey making wine for our community, and we'd love for you to join it. Experience our story, one bottle at a time.