Brand Tone

Aspirational yet accessible, projecting elegance, style, and trend-setting, consistently paired with an emphasis on affordability and value. The language is confident, direct, friendly, and engaging.

Brand Values

• •Affordability
• •Quality
• •Style and Originality
• •Elegance
• •Customer Satisfaction

Best Practices

• •Lead with Aspiration, Follow with Accessibility: Always start with the aspirational aspect of the brand (elegance, unique design, trend-setting) and then ground it in the accessible value of affordability. This reinforces their core brand proposition.
• •Use Confident and Empowering Language: Employ words that empower the customer, such as "define," "discover," "inspire," and "be the trend." This aligns with their brand value of being trendsetters.
• •Highlight Quality and Detail: In product descriptions and social media captions, consistently draw attention to the quality of the materials and the craftsmanship. This builds trust and justifies the purchase.
• •Maintain a Visually Cohesive Aesthetic: Ensure that all visuals, from website imagery to social media posts, reflect the "soft and elegant vibe" of the brand. This creates a strong and recognizable visual identity.
• •Engage with the Community: Actively respond to comments and messages on social media in a friendly and helpful manner. Sharing positive customer reviews and user-generated content can further build social proof and reinforce the brand's positive perception.

Social Perception

Arisha Clothing is perceived as a reliable source for affordable and stylish Asian occasion wear in the UK. Customers value the brand for providing good quality clothing that is both beautiful and reasonably priced, making it a good option for elegant and on-trend Desi outfits without a hefty price tag. Feedback is generally positive.

Copy Examples

• •Define your own elegance. Our latest collection is here to inspire, with unique designs and exquisite details that won't be found elsewhere. Discover the art of modern Asian fashion at a price that delights. Tap to shop.
• •Quality you can see and feel. ✨ Our new summer lawn collection is all about beautiful designs and premium comfort, without the premium price. #ArishaClothing #PakistaniFashionUK #AffordableLuxury
• •Don't Follow the Trend. Be the Trend. Discover unique and elegant Asian womenswear, beautifully crafted and affordably priced. Your new favorite outfit awaits.
• •✨ An Exclusive Treat Just For You ✨ At Arisha Clothing, we believe that style and affordability should always go hand in hand. As a valued member of our community, we're offering you an exclusive 15% off our new arrivals. Find the perfect outfit that makes you feel beautiful and confident. Use code: STYLE15
• •Elegance for Every Occasion. From casual gatherings to special events, find your perfect look with Arisha Clothing. We offer a stunning range of affordable and high-quality Pakistani and Indian outfits, designed to make you shine. Shop now and enjoy free UK delivery on orders over 50.