Brand Tone

Artisanal & Passionate, Friendly & Approachable, Stylish & Confident, Informative & Helpful

Brand Values

• •Handmade Quality & Craftsmanship
• •Originality & Unique Design
• •Customer Focus & Customization
• •Ethical & Sustainable Choices
• •Functionality & Versatility
• •Passion for Design

Best Practices

• •Emphasize the "Handmade by Krisztina" Angle: Consistently mentioning the artisan behind the brand reinforces authenticity, passion, and the unique selling proposition of in-house design and creation.
• •Use Warm, Personal, and Slightly Playful Language: Words like "love," "dreamt up," "magic," "oh-so-stylish," and direct address ("your story," "your bag") create approachability and connection.
• •Highlight Key Values in Descriptions: Weave in terms like "vegan," "waterproof," "sustainable," "durable," "customizable," and "original design" naturally within product descriptions and social media posts to reinforce what the brand stands for.
• •Show, Don't Just Tell, with Visuals and Storytelling: Pair copy with high-quality images that reflect the bags' style (minimalist, bohemian, functional). Share snippets of the design or creation process if possible to enhance the handmade narrative.
• •Maintain a Consistent Voice Across Platforms: While the style might be slightly adapted (e.g., more visual on Instagram, potentially more detailed on the website blog), the core tone – artisanal, friendly, stylish, and quality-focused – should remain recognizable everywhere.

Social Perception

Positive Customer Feedback, Trusted & Reliable, Unique & High-Quality, Associated with Personal Style

Copy Examples

• •✨ Dreamt up and handmade just for you! ✨ Our new [Collection Name] has arrived, blending timeless boho charm with everyday modern magic. Each stitch is a promise of quality and unique style, crafted from sustainable vegan leather. Which one will tell your story? #ArisBags #HandmadeWithLove #BohoChic #VeganFashion #NewArrivals
• •Your perfect bag? We'll make it! 🎨 At Aris Bags, Krisztina handcrafts each piece in our Hungarian studio. Choose your style, your color, your details – let's create a bag that's uniquely YOU. Durable, waterproof, and oh-so-stylish. Design yours today! [Link to website] #ArisBagsCustom #YourStyleYourBag #HandmadeQuality #EuropeanCraftsmanship
• •Meet your new everyday companion: The Minimalist Traveller Backpack. Lovingly designed and handcrafted by Krisztina, this beauty is more than just a bag. It’s a testament to thoughtful design, made with resilient waterproof Cordura® to keep up with your adventures, rain or shine. Featuring convertible straps for ultimate versatility and padded sleeves to keep your tech safe. Simple, functional, and effortlessly chic.
• •Pinspiration for your next adventure! 🌿 Our versatile [Bag Name] in earthy tones – handmade, waterproof, and ready for anything. Perfect for the conscious traveler who values style and sustainability. #ArisBags #TravelInStyle #HandmadeBackpack #VeganAccessories #PinterestFinds
• •From our little studio in Hungary, with love to your wardrobe ❤️. At Aris Bags, it's not just about making bags; it's about crafting companions for your journey. Krisztina pours her passion into every design, ensuring each handmade piece is as unique and durable as your adventures. Discover the story behind our stitches. #ArisBagsStory #MeetTheMaker #ArtisanalQuality