Brand Tone

Passionate & Enthusiastic, Community-Focused, Customer-Centric & Service-Oriented, Friendly & Approachable, Authentic & Trustworthy, Supportive (especially of Veterans)

Brand Values

• •Passion for Wargaming (especially BattleTech): The founder is a long-time fan, and this enthusiasm permeates the business.
• •Excellent Customer Service: A core tenet mentioned in their mission and consistently praised by customers.
• •Community Engagement: Actively participating in and supporting the BattleTech community.
• •Value for Money: Striving to offer products at the "cheapest possible price."
• •Reliability & Trustworthiness: Ensuring orders are fulfilled promptly and accurately.
• •Veteran Support: Being a veteran-owned business and actively supporting veteran well-being.
• •Growth and Expansion: Continuously adding new product lines based on community needs.

Best Practices

• •Speak the Language of Your Community: Incorporate BattleTech terminology and gamer-centric language naturally. This shows authenticity and understanding of the target audience. (e.g., "MechCommander," "Inner Sphere," "lance," "Alpha Strike").
• •Emphasize Passion and Enthusiasm: Let genuine excitement for the products and hobby shine through. Use energetic and positive language.
• •Highlight Core Values Consistently: Regularly mention key differentiators like "veteran-owned," "excellent customer service," "great prices," and "community support" in relevant contexts.
• •Maintain a Friendly and Approachable Voice: Even when being professional, keep the tone welcoming and conversational. Avoid overly corporate or stiff language. Imagine you're talking to a fellow gamer.
• •Show, Don't Just Tell, Your Customer Focus: Instead of just saying "we have great service," use testimonials or frame benefits from the customer's perspective. Reinforce that the business is run by someone who understands and shares their hobby.

Social Perception

Highly Positive: Aries Games & Miniatures is widely regarded as a reliable and trustworthy retailer within the BattleTech community. Go-To Source for BattleTech: Many players see them as a premier dealer for BattleTech products, often recommending them over other sources or alongside other top retailers. Known for Good Deals: Customers appreciate their competitive pricing and discounts. Appreciated for Customer Service: The personal touch and responsiveness of the owner are frequently highlighted and valued. Supportive of the Community: Their sponsorships and partnerships, especially those benefiting veterans, are viewed positively and contribute to a strong reputation. A Small Business Worth Supporting: The veteran-owned aspect, combined with their passion and service, resonates with customers.

Copy Examples

• •Headline: Dive Back into the Battle! Your Next BattleTech Adventure Starts Here. Body: "Whether you're a seasoned MechCommander or a fresh recruit to the Inner Sphere, Aries Games & Miniatures has your six! We're a veteran-owned business fueled by a passion for BattleTech, offering everything from the latest mechs to essential hobby supplies. Get awesome gear at great prices, backed by customer service that’s as legendary as a Highlander burial. Gear up and get gaming!" (Tone: Enthusiastic, Community-Focused, Supportive, uses game jargon)
• •Headline: Don't Just Play the Game. Command It. With Aries. Body: "At Aries Games & Miniatures, we're more than just a store; we're your trusted quartermaster for all things wargaming. Founded by a BattleTech fanatic, for fanatics! We know what you need to bring your tabletop battles to life. Fast shipping, killer prices, and a commitment to the community. What are you waiting for, MechWarrior?" (Tone: Passionate, Customer-Centric, Authentic)
• •Headline: Level Up Your Arsenal! Exclusive Minis & Unbeatable BattleTech Deals. Body: "Looking for that rare mech to complete your lance or the best prices on the newest Alpha Strike box? Aries Games & Miniatures is your premier online source! We’re dedicated to fueling your BattleTech addiction with top-notch service and prices that keep your wallet happy. Plus, as a U.S. veteran-owned small business, we appreciate your support!" (Tone: Enthusiastic, Value-Oriented, Supportive)
• •Headline: Join the Ranks of Happy MechWarriors! Here’s What Our Community Says: Body: "[Insert short, glowing customer testimonial about great prices/fast shipping/excellent service]. At Aries, we're not just shipping boxes; we're building a community, one miniature at a time. Experience the difference passion and top-tier service make. Your tabletop deserves the best!" (Tone: Community-Focused, Trustworthy, Customer-Centric, uses social proof)
• •Headline: Fuel Your Passion. Support a Veteran-Owned Shop. Game On! Body: "From one BattleTech lover to another, Aries Games & Miniatures is here to ensure you have the best wargaming experience possible. We stock a huge range of BattleTech, plus awesome 3D prints, paints, and more! We're proud to be veteran-owned and deeply committed to the gaming community. Get your gear cheap, fast, and with a smile!" (Tone: Passionate, Supportive, Friendly, Value-Oriented)