Brand Tone

Professional, passionate, and appreciative.

Brand Values

• •Quality and Excellence
• •Artistic Integrity
• •Community and Connection
• •Inspiration

Best Practices

• •Lead with Passion, Follow with Professionalism: Always start by conveying genuine excitement and passion for the artwork. Follow up with clear, professional details about the product (e.g., dimensions, materials, shipping, grading options) to build trust.
• •Use "I" and "We" Strategically: Use "I" (from Ariel's perspective) in social media captions and blog posts to create a personal connection (e.g., "I wanted to capture..."). Use "we" in customer service and e-commerce contexts to represent the entire Ariel Diaz Art team (e.g., "We ship our products securely...").
• •Incorporate Words of Gratitude: Regularly thank the community, fans, and customers. Phrases like "Thanks to this amazing community," "I'm so grateful for your support," or "It's an honor to create for you" reinforce the brand's appreciative tone.
• •Highlight Quality and Exclusivity: Use descriptive words that emphasize the premium nature of the products. Terms like "exclusive," "limited edition," "meticulous detail," "vibrant," "premium," and "certified" justify the price point and appeal to collectors.
• •Tell a Story: Frame each piece of art not just as a product, but as the result of a creative process. Share the inspiration, the challenge, or the vision behind a piece. This adds value and deepens the customer's connection to the artwork and the artist.

Social Perception

The social perception of Ariel Diaz Art is overwhelmingly positive. Customers consistently praise the art itself, describing it as high-quality, stunning, beautiful, and amazing, with vibrant colors and character expressions. The brand is seen as reliable and professional, with fast shipping and excellent packaging. Products are perceived as valued collectibles, especially exclusive covers and signed editions, making them highly sought after by comic art collectors.

Copy Examples

• •Bringing the heat with this new Vampirella exclusive! I poured so much passion into capturing her power and presence in every line. For me, art is about bringing a vision to life, and I'm incredibly proud of this one. Hope you all love it as much as I do. Available now for pre-order, link in bio. #Vampirella #ComicArt #ArielDiazArt #ExclusiveCover #ArtProcess
• •Capture the magic with this stunning 11x17 premium art print of Zatanna. Illustrated with vibrant, dynamic colors and meticulous detail, this piece embodies the power and mystique of DC's mistress of magic. Each print is produced on high-quality, semi-gloss card stock to ensure the artwork's details pop. A perfect centerpiece for any collection, signed by artist Ariel Diaz. Add a touch of magic to your walls.
• •As a thank you to this amazing community, we're holding a surprise 15% off flash sale on all prints! Your support is what allows me to keep creating and sharing my passion with the world. I see every piece of art as a connection between us, and I'm so grateful for every one of you. The sale runs for 48 hours only. Grab that piece you've been eyeing! Thank you for being the best part of Ariel Diaz Art.
• •From Spider-Man to Wonder Woman, I've had the honor of illustrating so many iconic characters. Each one presents a unique challenge and a new story to tell through art. I'm curious who has been your favorite character to see me draw, and who should I tackle next? Let me know in the comments! Your feedback always inspires me. #ArielDiazArt #Marvel #DCComics #FanArt #Community
• •Late-night studio session. There's nothing quite like the feeling of watching a character emerge from a blank page. Working on something special for you all. Full reveal coming soon! #WIP #ComicArt #ArtistLife #Sketch