Brand Tone

Expert, Traditional, and Approachable

Brand Values

• •Quality
• •Craftsmanship
• •Customer Satisfaction
• •Passion
• •Community

Best Practices

• •Always lead with quality, using descriptive words like "premium," "finest," and "expertly prepared."
• •Balance expertise with warmth; use the "Meesterslager" title for authority but maintain a friendly, approachable voice on social media.
• •Emphasize "Ambacht" (Craftsmanship) using terms like "handmade," "artisanal," and "traditional recipe," telling product stories.
• •Be visually driven; ensure copy complements high-quality visuals and makes the reader "taste" the food through words.
• •Maintain a consistent local focus by mentioning Vlissingen and tailoring offers to local events to reinforce community ties.

Social Perception

Arie Bakker is perceived as a high-end, trustworthy, and expert butcher shop, a go-to source for premium meat and specialty products, particularly for special occasions. It has a strong positive reputation as a staple of quality in the community, representing the value of traditional, local businesses.

Copy Examples

• •Craftsmanship isn't just a word; it's our legacy. For generations, Meesterslager Bakker has been dedicated to the art of butchery. Every cut, every sausage, every meal is a piece of our history, made for you to enjoy. #Meesterslager #ButcherLife #Craftsmanship #Tradition
• •Experience Perfection: Our Dry-Aged Ribeye. Aged in-house for 28 days to unlock unparalleled tenderness and a deep, nutty flavor. This isn't just a steak; it's a statement. Available in-store now.
• •Your lunch just got an upgrade! 🥪 This week’s special sandwich is packed with [Main Ingredient], fresh greens, and our signature sauce. Stop by the shop and treat yourself—you deserve it! Who are you sharing this with? Tag them below! #SandwichOfTheWeek #Vlissingen #Lunchtime #LocalButcher
• •Fire up the grill, the BBQ masters are here! From our famous marinades to our handmade sausages and burgers, we have everything you need to make your next barbecue unforgettable. Let us handle the prep, so you can handle the tongs. 🔥 #BBQSeason #GrillMaster #ArieBakker #ButcherShop
• •Ever wonder how our famous sausages are made? It starts with the best ingredients, a trusted recipe, and a lot of passion. From our kitchen to your table. #BehindTheScenes #ButchersOfInstagram #Handmade #Quality