Brand Tone

Aspirational, serene, minimalist, sophisticated, mindful, and intentional.

Brand Values

• •Aesthetic Harmony
• •Timelessness
• •Natural Simplicity
• •Mindful Living

Best Practices

• •Use a Serene Vocabulary: Consistently use words like "tranquility," "harmony," "intentional," "mindful," "serene," "sanctuary," and "timeless" to reinforce the brand's core message.
• •Focus on "Feeling" over "Features": Instead of just listing dimensions and materials, describe the atmosphere the product creates. Sell the feeling of peace, not just the object itself.
• •Maintain Visual and Textual Cohesion: Ensure that the minimalist, warm aesthetic of the photography is always matched by clean, uncluttered, and sophisticated copy. The words and images must tell the same story.
• •Speak with Understated Confidence: Avoid aggressive sales tactics, urgent calls-to-action ("Buy Now! Sale Ends Soon!"), and excessive promotional language. The tone should be one of quiet confidence in the product's inherent value and beauty.
• •Be Poetic, But Clear: While the tone is aspirational and poetic, product descriptions and essential information must remain clear and easy to understand. Balance evocative language with practical details to build trust and manage expectations.

Social Perception

The brand is positively perceived for its strong, desirable visual aesthetic and unique Japandi style. However, there's a significant negative perception due to operational concerns like dropshipping, long shipping times, and product quality not aligning with premium pricing, leading to accusations of a lack of transparency and a disconnect between marketing and customer experience.

Copy Examples

• •Your Sanctuary, Reimagined. Discover pieces designed for tranquility.
• •The quiet beauty of imperfection. Our handcrafted Akari vase brings a touch of wabi-sabi mindfulness to any space. A simple form for your daily rituals.
• •Tired of the clutter? Embrace intentional living. Ariban offers curated, Japandi-inspired decor that transforms your house into a harmonious home. Explore our collection of timeless designs and find your peace.
• •Cast a warm, gentle glow with the Kenji Table Lamp. Carved from solid ash wood, its form is a study in minimalist design, celebrating the simple elegance of natural materials. More than a light, it's an invitation to slow down and savor the moment.
• •An Invitation to Stillness | Inside the Ariban Collection