Brand Tone

Friendly and Approachable, Empowering and Body-Positive, Enthusiastic and Fun, Inclusive and Welcoming, Relatable

Brand Values

• •Inclusivity
• •Body Positivity/Confidence
• •Community
• •Customer Experience
• •Style Accessibility

Best Practices

• •Embrace Positivity and Empowerment: Always use language that uplifts and instills confidence. Avoid terms that could be perceived as negative or apologetic about size. Focus on celebrating curves and individual style.
• •Be Conversational and Friendly: Write as if you're talking to a friend. Use contractions, occasional emojis where appropriate (especially on social media), and a warm, approachable style.
• •Highlight Inclusivity Naturally: Weave in mentions of size range (1X-5X) and the focus on plus-size fashion as a core, positive attribute, not an afterthought.
• •Show Enthusiasm: Let genuine passion for the clothing and for serving the community shine through. Use exclamation points judiciously to convey excitement.
• •Stay Relatable and Authentic: Acknowledge the shared experiences of the plus-size community (e.g., the difficulty of finding trendy clothes that fit well) to build connection and trust. Your copy should feel genuine and understanding.

Social Perception

Positive and Appreciative, Community-Focused, Trendy and Stylish, Empowering, Authentic

Copy Examples

• •Stop scrolling, start slaying! 🔥 Our new collection just dropped, and it's packed with pieces designed to make you feel like the queen you are. From dreamy dresses to your next favorite jeans, we've got your curves covered. 😉 Tap to shop or visit us in Nashville! #AriAndAvaStyle #PlusSizeFashion #NewCollection #BodyPositivity #NashvilleBoutique
• •Treat yourself! ✨ Your wardrobe (and your wallet) will thank you. Get [X]% off all [Category, e.g., Dresses] this week at Ari + Ava. Because finding fabulous, confidence-boosting fashion in your size should always feel this good. Shop online or in-store! #PlusSizeSale #AriAndAva #ShopNashville #CurvyConfidence #FashionForEveryBody
• •OOTD check! 🤩 Feeling unstoppable in this [Outfit Name] combo from Ari + Ava. Who said plus-size can't be runway-ready? We're here to prove them wrong, one fabulous outfit at a time! Link in bio to snag this look. #PlusSizeOOTD #AriAndAva #TrendyPlusSize #NashvilleFashion #FeelGoodFashion
• •Fashion That Fits You, Beautifully. ❤️ Inside Ari + Ava This Week...
• •Welcome to Ari + Ava: Where Plus Size Meets Fabulous. Shop the latest trends in sizes 1X-5X and find your perfect fit with confidence!