Brand Tone

Passionate & Enthusiastic, Luxurious & Sophisticated, Edgy & Unconventional, Artisanal & Crafted, Knowledgeable & Authoritative, Community-Oriented

Brand Values

• •Fragrance Excellence & Innovation
• •Superior Performance & Quality
• •Continuous Improvement (Kaizen)
• •Artisanal Craftsmanship
• •Customer Experience & Value
• •Boldness & Individuality

Best Practices

• •Embrace Bold & Evocative Language: Use strong verbs and rich adjectives to describe scents and the shaving experience. Don't shy away from words that convey luxury, edginess, and artistry (e.g., "audacious," "intoxicating," "uncompromising," "masterpiece").
• •Highlight Fragrance Uniqueness: Always bring the focus back to the distinct and often complex scent profiles. Tell the story behind a scent where possible, or describe its notes in a way that sparks curiosity and desire.
• •Showcase Quality & Performance: While fragrance is key, consistently mention the high-quality ingredients, advanced formulations (like K2E, Ultima, VR1), and the tangible benefits (rich lather, superior glide, excellent post-shave feel).
• •Maintain a Confident & Passionate Voice: The copy should reflect Peter Charkalis's enthusiasm and expertise. Write with authority but also with a clear love for the craft and the products.
• •Connect with the "Enthusiast" Mindset: Speak to customers as discerning individuals who appreciate quality, innovation, and the ritual of a good shave. Acknowledge their knowledge and passion for the category, positioning A&E as a brand that understands and caters to them.

Social Perception

Highly Regarded for Scents, Excellent Product Performance, Artisan Leader, Innovative and Boundary-Pushing, Luxury with Justified Value, Strong Community Connection

Copy Examples

• •Headline: Beyond the Blade. Beyond the Expected. Body: At Ariana & Evans, we don't just make shaving products. We craft olfactory experiences. Dive into a world where audacious fragrance meets unparalleled performance. This isn't your grandfather's shave. This is an A&E revolution. #ArianaAndEvans #PushTheEnvelope #NicheFragrance
• •Headline: Unleash Your Edge. Body: Tired of the mundane? So are we. Ariana & Evans delivers uncompromising quality and scents that defy convention. From the rich lather of our K2E and Ultima bases to aftershaves that linger with intoxicating purpose. Dare to be different. #AEGrooming #ArtisanShave #BoldScents
• •Headline: The Art of Scent. The Science of Shave. Body: Peter Charkalis invites you to experience the culmination of passion and precision. Each Ariana & Evans creation is a testament to artisanal craftsmanship, blending the world's most intriguing essences with formulations that protect, soothe, and invigorate. Elevate your ritual. #LuxuryGrooming #ShaveLikeAnArtisan #PeterCharkalis
• •Headline: Not Just a Scent. It's a Statement. Body: What does your shave say about you? Choose Ariana & Evans and make it speak volumes. Our complex, daring fragrances and superior shave products are for those who appreciate the finer, edgier things in life. Discover your signature. #WetShavingCommunity #EdgyLuxury #ScentStory
• •Headline: Kaizen in Every Jar. Luxury in Every Lather. Body: Continuous improvement is our mantra. Unforgettable experiences are our promise. Ariana & Evans relentlessly refines, innovates, and imagines, bringing you shaving soaps and fragrances that set new standards. Experience the evolution of shave. #K2E #UltimaBase #ShavingSoap #AEMantra