Tono de Marca

Artistic & Sculptural, Empowering & Confident, Intellectual & Cultured, Ethical & Conscious, Timeless & Modern

Valores de Marca

• •Artistry & Craftsmanship
• •Sustainability & Ethical Production
• •Empowerment
• •Individuality & Nonconformity
• •Timelessness & Longevity
• •Cultural Appreciation & Inspiration
• •Social Impact & Activism

Mejores Prácticas

• •Emphasize “Sculptural” and “Artistic”: Consistently use terms that link the jewelry to art and sculpture (e.g., "wearable art," "sculptural form," "hand-carved," "artisan-made"). This reinforces the unique design aesthetic.
• •Highlight Ethical & Sustainable Practices: Integrate messaging about recycled materials, handcrafted local production, and social consciousness into product descriptions, about pages, and social media. Be transparent and proud of these commitments.
• •Use Empowering Language: Employ strong verbs and evocative adjectives that convey confidence, strength, and individuality (e.g., "empower," "bold," "statement," "unconventional," "strongest self").
• •Reference Inspirations Authentically: When mentioning ancient, tribal, or ethnographic influences, do so with respect and a focus on reimagining these forms for contemporary life. This adds depth and storytelling.
• •Maintain a Voice of Sophisticated Passion: The tone should be knowledgeable and passionate about art, history, and ethical making, but also accessible and inspiring to the modern woman who appreciates these values.

Percepción Social

High-End & Artistic, Ethically Conscious Choice, Statement Pieces for Confident Individuals, Culturally Rich & Inspired, Favored by Celebrities and Fashion Insiders

Ejemplos de Copy

• •Headline: Adorn Yourself in History. Reimagined. Body: Each Ariana Boussard-Reifel piece is more than jewelry; it's a sculpture born from ancient echoes and modern vision. Handcrafted with recycled metals in NYC, wear a story of strength and artistry.
• •Instagram Post: Unleash your inner power. Our [Specific Piece Name, e.g., Despina Cuff] is an armor for the modern spirit, ethically forged to echo your unique strength. Discover jewelry that speaks your language. #WearableSculpture #EthicalJewelry #ModernArmor
• •Product Description Snippet: Inspired by the resilience of ancient matriarchs, the [Specific Piece Name] cuff is hand-carved from sustainable brass, a testament to enduring style and conscious craftsmanship. Feel its weight, its history, its power.
• •Email Subject: More Than Metal: Jewelry with a Soul. Email Body Preview: At Ariana Boussard-Reifel, we believe in beauty that gives back. Our designs are a dialogue between timeless artistry and a commitment to a better world. Explore our latest collection, crafted with intention.
• •Brand Story Snippet: From a childhood on a Montana ranch to the heart of NYC's art scene, Ariana Boussard-Reifel infuses every creation with a spirit of independence and a deep respect for the earth. Our jewelry isn't just made; it's brought to life with purpose.