Brand Tone

Elegant & Refined, Professional & Trustworthy, Inspiring & Design-Oriented, Accessible & Customer-Centric

Brand Values

• •Quality Craftsmanship: "Made in Italy" is a core value, emphasizing high-quality materials (like MDF and synchropore finishes) and construction. They highlight their long history in furniture component manufacturing.
• •Design & Style: ARHome is passionate about design that enhances living spaces with exclusivity and elegance. They offer various styles to suit different tastes (Modern, Urban, Smart, Luxury, Classic).
• •Customer Satisfaction: The brand is keen on providing a positive customer experience through quality products, an easy and fast purchasing process, direct communication, and good after-sales service (e.g., free returns).
• •Functionality & Practicality: Products are designed to be beautiful, practical, and pleasant for everyday use. They also mention features like being easy to clean, scratch-resistant, and fade-resistant.
• •Accessibility/Value: While offering high-quality design, they also aim for competitive pricing and good value, facilitated by selling directly online.

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining key characteristics of your brand voice (e.g., Elegant, Inspiring, Trustworthy, Accessible), with examples of "do's" and "don'ts" for vocabulary, sentence structure, and overall feel.
• •Prioritize "Made in Italy" and Quality Cues: Consistently weave in mentions of Italian craftsmanship, quality materials (like MDF, synchropore), and design excellence, as these are core to ARHome's identity and customer appeal.
• •Focus on Solutions and Inspiration: Frame product descriptions not just around features, but around how they help customers create their desired living spaces and express their personal style. Use evocative language that inspires.
• •Maintain Clarity and Professionalism: While inspiring, ensure the language remains clear, professional, and easy to understand. Avoid overly technical jargon unless explained. Highlight customer-centric policies like free returns and direct support.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or customer service interactions, the brand tone should be consistent. Regular internal reviews and training can help maintain this.

Social Perception

Highly Positive, Reliable & Trustworthy, Good Value for Money, Stylish & Modern

Copy Examples

• •Headline: Elevate Your Everyday: Discover Italian Design That Speaks to You. Body: At ARHome, we believe your home should be a masterpiece of style and comfort. Explore our curated collections, crafted with passion in Italy, and find those perfect pieces that transform a house into your uniquely elegant home. Quality you can see, design you'll adore.
• •Headline: The Art of Italian Living, Delivered to Your Door. Body: Experience the unmatched quality and timeless beauty of ARHome. From statement mirrors to functional art, each piece is a testament to Italian craftsmanship. Design your dream space with furniture that’s built to inspire and last. Shop now for an effortless touch of luxury.
• •Headline: More Than Furniture, It's a Feeling. It's ARHome. Body: Imagine interiors that blend sophistication with everyday practicality. Our "Made in Italy" collections are designed to bring this vision to life. Discover pieces that are not only beautiful to look at but a joy to live with. Let us help you create a home that truly reflects your personal style.
• •Headline: Curate Your Signature Style with ARHome's Italian Designs. Body: Unleash your inner interior designer with ARHome. Our diverse collections offer the perfect blend of modern elegance and timeless appeal, all meticulously crafted in Italy. Find inspiration, quality, and the unique pieces that tell your story.
• •Headline: Invest in Beauty, Live in Style. The ARHome Promise. Body: Choosing ARHome means choosing enduring quality and sophisticated Italian design. We are committed to bringing you furniture and accessories that are not only aesthetically stunning but also built for life's moments. Experience the difference passion and precision make.