Brand Tone

Approachable & Friendly, Expert & Professional, Trustworthy & Reliable, Modern & Trendy, Customer-Centric & Service-Oriented

Brand Values

• •Customer Happiness & Satisfaction
• •Quality & Craftsmanship
• •Trust & Transparency
• •Trend Awareness & Modernity
• •Personalization & Attentiveness

Best Practices

• •Blend Expertise with Approachability: While showcasing your deep knowledge of jewelry and craftsmanship (expert), maintain a friendly and accessible voice, especially on social media platforms like TikTok. Avoid overly technical jargon unless explaining a specific feature with clarity.
• •Leverage Social Proof and Storytelling: Consistently share customer testimonials, photos (with permission), and stories of couples. This reinforces trust and allows the positive experiences of others to define your brand perception organically.
• •Be Visually Consistent: Ensure your visual branding (logo, color palette, imagery style) aligns with your desired tone across all platforms – from the website to TikTok videos and Pinterest boards. Modern, high-quality visuals will support a trendy and expert image.
• •Engage Actively and Authentically: Respond to comments and messages promptly and in a tone that reflects your brand (friendly, helpful). On platforms like TikTok, participate in relevant trends if they align with your brand values, showing a human and current side.
• •Internal Tone Guide & Training: Create a simple style guide for all communications (social media, customer service, website copy). Ensure anyone representing the brand understands the key tonal attributes (e.g., "Warm Expert," "Trendy but Trustworthy") and how to apply them. Regularly review content to ensure consistency.

Social Perception

Highly regarded by customers, especially those planning weddings, as evidenced by the strong positive reviews and high recommendation rate on Bodas.com.mx. Perceived as experts in their field, offering good quality at a fair price. Seen as a modern and approachable brand, particularly by their TikTok audience, capable of engaging with customers through current trends and humor while still being a serious provider for significant life events. The consistent winning of Wedding Awards suggests a strong and positive reputation within the wedding industry in Mexico.

Copy Examples

• •✨ Your love story is unique. Your rings should be too. ✨ At MC Argollas, we craft more than jewelry; we craft memories. Let's design your forever, together. #MCArgollas #AnillosDeCompromiso #ArgollasDeMatrimonio #JoyeriaConHistoria #BodaMexico
• •When you said 'something simple' for the wedding rings... but then you see our collection 😉💍 Tag your partner who gets it! #MCArgollas #WeddingRings #Compromiso #FunnyWedding #JoyeriaTikTok #Hermosillo
• •MC Argollas: Crafting Mexico's Favorite Wedding Stories, One Ring at a Time. Experience award-winning service and discover jewelry that incites love.
• •She’ll say ‘Yes!’ to forever with this breathtaking solitaire. Expertly crafted in 14k gold, this ring isn’t just a jewel, it’s a promise. Begin your journey with MC Argollas – where trends meet timeless love. #AnilloDeCompromiso #Oro14k #PropuestaDeMatrimonio #MCArgollasTeEnamora
• •Don't Just Dream About the Perfect Rings – Let MC Argollas Create Them! 💍