Brand Tone

Professional and Expert, Aspirational and Quality-Focused, Helpful and Informative (though primarily product-focused), Direct and Commercial

Brand Values

• •Quality
• •Expertise
• •Customer Results
• •Trustworthiness
• •Professionalism

Best Practices

• •Prioritize Professional Language: Avoid overly casual slang or jargon that doesn't align with expertise. Use clear, concise, and grammatically correct language.
• •Highlight Expertise and Authority: Casually mention the backing of salon professionals or the 'official retailer' status when appropriate. Emphasize the benefits derived from the professional quality of the products.
• •Focus on Quality and Results: Use aspirational language that speaks to the desired outcomes (e.g., 'radiant shine,' 'revitalized hair,' 'salon-perfect finish').
• •Maintain Visual-Copy Cohesion: Ensure that the polished, high-quality imagery on Instagram and the website is matched by equally professional and benefit-driven copy.
• •Consistent Terminology (especially in Greek): While the request is for English, if they continue to primarily operate in Greek, ensuring that product benefits, brand names, and calls to action are consistently and accurately translated or presented is crucial for their main audience. For any English content, ensure it reflects the same level of professionalism.

Social Perception

Specialized Retailer, Associated with Salon Expertise, Reliable Source for Premium Brands, Greek-Centric

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Unlock Your Hair's Potential. Discover Professional Care at Argiris Hair Shop."
• •Product Description Snippet (for a Kérastase oil): "Indulge in a transformative experience. Kérastase Elixir Ultime deeply nourishes, delivering unparalleled shine and softness. Elevate your ritual with expert-approved care."
• •Instagram Post Caption (showcasing a balayage): "From consultation to breathtaking results. ✨ Our experts at Argiris Hair Pro craft bespoke color using premium L'Oréal Professionnel shades, also available on our e-shop for your home care. #ArgirisHairShop #ProfessionalHaircare #BalayageExperts #HairGoals"
• •Facebook Ad (targeting product sales): "Tired of lackluster hair? It's time for a professional upgrade. Shop authentic Redken, Olaplex, and more at Argiris Hair Shop. Expert solutions, delivered to your door. [Link to e-shop]"
• •Email Subject Line (for a promotion): "Exclusive Offer: Experience Salon-Quality Results at Home with Argiris Hair Shop."