Brand Tone

informative, conscious, and approachable

Brand Values

• •Naturality
• •Efficacy
• •Sustainability & Environmental Respect
• •Cruelty-Free & Vegan
• •Transparency
• •Innovation
• •Accessibility
• •Quality
• •Fair Trade

Best Practices

• •Emphasize Natural & Pure: Consistently use words like natural, pure, organic, botanical, earth-derived, and highlight the absence of harsh chemicals. This reinforces the core brand identity.
• •Educate & Inform: Share knowledge about ingredients, benefits, and the science behind natural cosmetics. This positions ARGANOUR as an expert and builds trust. Use clear, accessible language.
• •Maintain an Approachable & Friendly Voice: Even when discussing science or technical aspects, keep the tone warm, inviting, and relatable. Use 'you' and 'we' to foster a connection. On more casual platforms like Instagram and TikTok, embrace emojis and engaging questions.
• •Highlight Ethical Commitments: Regularly and clearly communicate values like cruelty-free, vegan, sustainably sourced, and eco-certified. This appeals to conscious consumers and reinforces brand integrity.
• •Be Benefit-Driven and Empowering: Focus on how the products help the customer achieve their desired results (e.g., radiant skin, nourished hair, healthy glow) and feel good about their choices. Frame messaging around self-care and natural beauty.

Social Perception

ARGANOUR is generally perceived as a trustworthy and high-quality brand in the natural cosmetics sector. Customers value the natural and organic certifications and the brand's ethical commitments (cruelty-free, vegan). Products are seen as effective for various skin and hair concerns. The brand is recognized for its Spanish origin (Malaga) and its dedication to natural ingredients. Positive associations include health, wellness, and environmental responsibility. The perception is that the brand offers good quality at a reasonable price point. Consumers appreciate the brand's efforts in sustainability and providing clear information about their products.

Copy Examples

• •✨ Unlock your skin's natural radiance! ✨ Our new [Product Name] serum, crafted with 100% pure [Key Ingredient] and bursting with nature's goodness, is here to revitalize and nourish. Because effective skincare can be pure, gentle, and always kind to the planet. 🌿 #Arganour #WeAreNatural #NaturalSkincare #VeganBeauty #CrueltyFree
• •Choose beauty that cares. 💚 At ARGANOUR, we blend science and nature to bring you certified organic cosmetics that are as effective as they are ethical. Discover our range of vegan, cruelty-free skincare and see the difference nature makes. Shop now and join our commitment to a healthier planet! #ArganourNatural #SustainableBeauty #EcoCert
• •ARGANOUR: Pure. Potent. Proven. Experience the power of 100% natural and certified organic cosmetics, ethically crafted in Spain. For skin that feels as good as it looks. #ScienceOfNature #ConsciousBeauty
• •That GLOW though! 😍 Getting my skin prepped with ARGANOUR's [Product Name]. 🌿 100% natural, 100% vegan, 100% obsessed! ✨ #Arganour #SkincareRoutine #NaturalGlow #Vegan #CrueltyFree #[RelevantTrendHashtag]
• •NEW from ARGANOUR: Discover Nature's Latest Innovation for Your Skin! Email Body Snippet: Hello [Customer Name], we're thrilled to introduce the newest addition to the ARGANOUR family – our [Product Name]! Formulated in our own labs with the purest [Key Ingredients], it’s designed to [Key Benefit 1] and [Key Benefit 2], all while upholding our commitment to 100% natural, vegan, and cruelty-free cosmetics. Because you deserve beauty that’s both effective and responsible. [Link to Product]