Brand Tone

Elegant & Sophisticated, Authentic & Traditional, Modern & Cutting-edge (within modesty), Customer-centric & Approachable, Respectful & Culturally Aware, Aspirational & Empowering

Brand Values

• •Quality Craftsmanship
• •Cultural Heritage & Tradition
• •Modesty
• •Elegance & Beauty
• •Customer Satisfaction & Service
• •Self-Expression
• •Accessibility (Competitive Pricing)

Best Practices

• •Emphasize Craftsmanship and Quality: Consistently use terms like handcrafted, high-quality materials, impeccable stitching, skilled tailors, and luxurious feel to reinforce the value of the products.
• •Highlight Cultural Significance and Tradition: Weave in references to heritage, tradition, and the origins or cultural importance of specific garments (e.g., a royal symbol of Muslim Heritage for Bisht).
• •Maintain an Elegant and Sophisticated Vocabulary: Use refined language that evokes beauty, grace, and style. Words like elegance, sophistication, exquisite, distinguished, and refined should be common.
• •Speak to Self-Expression within Modesty: Frame modest fashion not as a limitation, but as a unique and beautiful form of self-expression, aligning with their value: fashion should be an expression of your unique self.
• •Be Customer-Centric and Inviting: While maintaining elegance, ensure the tone is also warm and approachable, reflecting their personal approach to customer service. Use inclusive language and focus on how the clothing makes the wearer feel (e.g., confident and beautiful).

Social Perception

Positive Customer Feedback, Niche Specialist, Trustworthy (based on reviews), International Reach, Culturally Connected

Copy Examples

• •Arewà Collections: Embrace Your Elegance. Discover timeless modest fashion, handcrafted with devotion. From the luxurious flow of our abayas to the distinguished tailoring of our bishts, each piece is a celebration of heritage and your unique style. Shop now and experience the beauty of tradition. Explore The Collection
• •The Art of Modesty, Redefined. At Arewà Collections, we believe modesty is a statement of grace. Our garments, from intricately stitched jabadors to impeccably crafted thobes, are designed for the discerning individual who values both faith and fashion. Quality you can feel, style that speaks volumes. Find Your Perfect Piece
• •From Dubai, With Precision. For You, With Love. Experience the luxury of handcrafted tradition. Our Saudi collar thobes are custom made in Dubai, blending rich heritage with contemporary sophistication. Feel the difference of impeccable stitching and luxurious fabrics. Shop Men's Thobes
• •Arewà Kids: Little Ones, Big Style. Dress your little stars in the beauty of tradition. Our children's collection offers comfort, quality, and the same elegant modesty you love. Perfect for special occasions or everyday grace. Discover Children's Wear
• •Wrap yourself in the beauty of Arewà. ✨ Our Meenah Bisht Abaya, handcrafted for timeless elegance and perfect for making every moment special. How do you express your Arewà? #ArewaCollections #ModestFashion #Elegance #HandcraftedLuxury #AbayaLove Tap to Shop / Link in Bio