Brand Tone

Empowering, Sophisticated, Authentic, Conscious, Confident & Discerning

Brand Values

• •Empowerment
• •Authenticity
• •Sustainability & Responsibility
• •Craftsmanship & Quality
• •Minimalist Elegance & Innovation
• •Meaningful Luxury

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the identified tone (Empowering, Sophisticated, Authentic, Conscious) with specific adjectives, do's and don'ts, and examples. This ensures anyone writing for the brand understands the nuances.
• •Embody the "ARESA Woman": Before writing, visualize the target audience – the confident, discerning, authentic woman. Write as if speaking directly to her, reflecting her aspirations and values. Use language that resonates with her intelligence and sophistication.
• •Weave in Core Values Naturally: Consistently, but subtly, integrate keywords and concepts related to empowerment, authenticity, sustainability, and craftsmanship into all copy, from product descriptions to social media posts and email newsletters. For instance, mention "handcrafted," "responsibly sourced," "celebrate your story."
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual elements used on the website, social media, and marketing materials. The clean, minimalist aesthetic of the jewelry and imagery should be mirrored by clear, elegant, and uncluttered prose.
• •Storytelling with Purpose: Leverage the brand's practice of naming collections after inspiring women. Use these stories not just as a feature but as a way to consistently reinforce the empowering and authentic aspects of the brand's tone in product narratives and campaign messaging. Ensure all copy, even short-form, contributes to the overarching narrative of celebrating meaningful moments and inner brilliance.

Social Perception

High-End & Luxurious, Modern & Stylish, Ethically Minded, Empowering for Women

Copy Examples

• •Headline: Define Your Brilliance. Body: More than an adornment, it’s a statement. Our responsibly sourced, handcrafted diamond jewelry is for the woman who writes her own story and shines with an inner fire. Discover the [Collection Name] Collection, inspired by visionaries. Dare to Shine. (Call to Action): Explore Her Story
• •Headline: Elegance, Reimagined. Sustainably. Body: Experience the allure of minimalist design with maximum impact. Each ARESA New York piece features hand-set, refurbished diamonds in recycled 18K gold – a celebration of your journey and our commitment to the earth. (Call to Action): Shop Conscious Luxury
• •Headline: For Moments You Create. Body: Don't wait for an occasion. Celebrate you. Our [Product Type, e.g., Floating Diamond Earrings] are designed for the everyday extraordinary, empowering you to shine confidently, authentically. Handcrafted in NYC. (Call to Action): Find Your Spark
• •Headline: The ARESA Woman: Confident. Authentic. Unforgettable. Body: Like the inspiring women our collections honor, your story is unique. Adorn it with jewelry that reflects your strength and discerning taste. Ethically sourced, exquisitely crafted. (Call to Action): Meet the Icons
• •Headline: Beyond the Sparkle: Jewelry with Purpose. Body: At ARESA New York, luxury is meaningful. We pair innovative design with a dedication to sustainability and empowerment, creating timeless pieces that resonate with your values and celebrate your milestones. (Call to Action): Discover Our Values