Brand Tone

Natural & Pure, Artisanal & Traditional, Gentle & Caring, Eco-conscious & Responsible, Educational & Informative, Approachable & Friendly

Brand Values

• •Freshness & Purity: Believing that healthy skin comes from fresh, natural ingredients.
• •Effectiveness: Crafting skincare that delivers proven results through scientifically backed formulas combined with natural ingredients.
• •Sustainability & Eco-Friendliness: Commitment to reducing environmental impact through packaging and cruelty-free practices.
• •Artisanal Craftsmanship: Valuing meticulous, traditional, and often slow manufacturing processes to ensure quality and potency.
• •Gentle Care: Formulating products that are safe and beneficial for all skin types, especially sensitive skin.
• •Transparency: Openly sharing ingredient information and details about their production methods.
• •Customer-centricity: Creating products to address various skin concerns and fostering a connection with their community.
• •Timeless Beauty: Inspired by "Ageless Legacy," aiming to offer timeless youth and beauty through skincare that enhances the skin's natural healing abilities.

Best Practices

• •Emphasize Natural & Fresh Ingredients: Always highlight the use of plant-based, vegan, and fresh components. Use descriptive words that evoke nature and purity (e.g., botanical, earth-derived, pure, revitalizing).
• •Showcase Artisanal Processes: Weave in details about the meticulous, traditional, or handcrafted methods Arencia uses. Words like artisan-made, hand-kneaded, slow-crafted, and ancient recipe reinforce this value.
• •Maintain a Gentle & Caring Voice: Use empathetic and reassuring language, especially when addressing skin concerns or suitability for sensitive skin. Focus on benefits like soothing, calming, nourishing, and balancing.
• •Be Eco-Conscious in Your Messaging: Regularly mention sustainability efforts, cruelty-free status, and responsible packaging. This reinforces a core brand value and appeals to conscious consumers.
• •Educate with Approachable Expertise: Explain the why behind ingredients and methods in a clear, informative, yet friendly way. Avoid overly technical jargon unless explained simply. Position the brand as a knowledgeable and trustworthy guide to healthy skin.

Social Perception

Generally perceived positively, known for unique textures, effectiveness, natural ingredients, gentle formulas, viral popularity, and sustainability efforts. Some concerns exist regarding the price point, cleanser efficacy for heavy makeup, packaging, and whether the products are a must-have for everyone.

Copy Examples

• •Headline: Unlock Ancient Wisdom. Reveal Your Freshest Glow. Body: Discover Arencia's Rice Mochi Cleanser, handcrafted with over 20 plant-based ingredients and 170 hours of artisanal care. Gently melt away impurities and nourish your skin with the pure power of nature. Experience a cleanse that’s as kind to your skin as it is to the Earth.
• •Headline: More Than Clean. It's a Ritual. Body: Elevate your skincare with Arencia. Our Holy Hyssop Serum, born from slow, low-temperature extraction, delivers potent vitamins and hydration. We believe in the beauty of fresh, vegan ingredients and meticulous craftsmanship for skin that feels truly revitalized and agelessly radiant.
• •Headline: Sensitive Skin? Meet Your Sanctuary. Body: At Arencia, we blend ancient recipes with modern care. Our gentle, plant-derived formulas are lovingly made to soothe and protect even the most delicate complexions. Free from harsh chemicals, full of nature’s best – because your skin deserves pure, effective kindness.
• •Headline: The Art of Freshness. Bottled (Responsibly). Body: Experience skincare created with passion and purpose. Arencia's commitment to fresh, vegan ingredients and eco-friendly practices means every drop is a step towards healthier skin and a healthier planet. From our artisanal lab to your home, discover the difference true freshness makes.
• •Headline: From "Ugly" Fruits to Beautiful Skin. Our Promise. Body: We see beauty in imperfection. Arencia proudly sources "ugly but fresh" ingredients from local farms, reducing waste and capturing the purest natural essences for your skin. It's part of our commitment to artisan-made, sustainable skincare that truly cares.