Brand Tone

Ethical & Passionate, Caring & Empathetic, Informative & Transparent, Quality-Conscious, Occasionally Witty/Playful

Brand Values

• •Ethical Responsibility
• •Sustainability
• •Quality & Craftsmanship
• •Transparency
• •Positive Impact & Community
• •Customer Focus

Best Practices

• •Prioritize Ethics and Sustainability: Ensure these core values are woven into messaging wherever relevant. Don't just state them; show how they translate into benefits for the customer and the world (e.g., "feel good about your gift," "support a greener planet").
• •Use Empathetic and Caring Language: Focus on the emotional aspect of flower giving – celebrating moments, conveying love, offering comfort. Use words that evoke warmth, care, and thoughtfulness.
• •Be Transparent and Informative: Back up claims with specific details (e.g., "single-use plastic-free since 2017," "100/100 Ethical Company Index score," "two trees planted per bouquet"). This builds credibility and reinforces the ethical stance.
• •Highlight Quality and Craftsmanship: While ethics are key, remind customers of the beauty and freshness of the flowers themselves. Mention hand-tied arrangements and fresh stems.
• •Maintain a Voice of Authority but Approachability: As a leader in ethical floristry, speak with confidence about your commitments. However, keep the tone accessible and friendly, especially on social media, inviting customers to join a community of conscious consumers. Adapt slightly for different platforms (e.g., more playful on TikTok/Twitter if desired, more polished on the website).

Social Perception

Highly Ethical Leader, Trustworthy & Reputable, Provider of Quality Flowers, Innovative, Conscious Choice

Copy Examples

• •Headline: Flowers That Feel as Good to Give as They Do to Receive. Body: Send a stunning bouquet that truly makes a difference. Every Arena Flowers arrangement is ethically sourced, sustainably delivered, and crafted with care, so you can share beauty and kindness with every petal. #ArenaFlowers #EthicalBlooms #SustainableGifting
• •Headline: More Than Just Flowers, It's a Promise. Body: A promise of Fairtrade practices, a commitment to our planet, and a dedication to fresh, breathtaking beauty. Choose Arena Flowers and send a message of love that extends to the earth and its people. We plant two trees for every bouquet! #ConsciousGifting #PlanetFriendlyFlowers
• •Headline: Celebrate Life's Moments, Responsibly. Body: From birthdays to just-becauses, mark every occasion with flowers that are as kind as they are beautiful. Our hand-tied bouquets arrive in eco-friendly packaging, ensuring your thoughtful gesture supports a greener world. #ArenaEthicalFlorist #CelebrationsThatCare
• •Headline: The Art of Ethical Floristry, Delivered. Body: Discover the beauty of flowers grown with respect and arranged with passion. At Arena Flowers, we're proud to be the UK's top-rated ethical florist, bringing you unparalleled quality without compromising our values. #QualityBlooms #EthicallySourced
• •Headline: Feel Good Flowers: Kind to People, Kind to Planet. Body: Every stem tells a story of fairness and sustainability. Our commitment to the Real Living Wage and eco-friendly practices means you’re not just sending flowers, you’re supporting a better way. #FlowersWithImpact #ArenaValues