Brand Tone

Friendly and Approachable, Professional and Skilled, Creative and Passionate, Client-centric and Supportive, Community-Oriented

Brand Values

• •Creativity
• •Quality
• •Client Satisfaction
• •Expertise & Continuous Learning
• •Personalization
• •Friendliness & Welcoming Atmosphere

Best Practices

• •Develop a Brand Voice Guide: Even a simple one outlining key adjectives (e.g., "Friendly, Creative, Professional, Inspiring, Approachable"), preferred terminology (e.g., "clients" vs. "customers," "stylists" vs. "hairdressers" if there's a preference), and a "do's and don'ts" list for communication.
• •Always Prioritize the Client: Frame copy around client benefits, desires, and solutions. Use "you" and "your" frequently. Emphasize how Arena Creative Hair can help *them* achieve *their* hair goals and feel good.
• •Balance Creativity with Clarity: While "Creative" is in the name, ensure that service descriptions, offers, and booking information are clear, concise, and easy to understand. Avoid overly technical jargon unless explaining a specific benefit.
• •Showcase Expertise Authentically: Highlight the team's skills, experience, and use of quality products (like Wella, Balmain) not just by stating it, but by showing it through client testimonials, before-and-afters, and explaining the *why* behind certain techniques or product choices.
• •Be Consistent Across All Platforms: Whether it's a website update, a Facebook post, an Instagram caption, or an email, the underlying tone should feel familiar. Train anyone managing communications on the brand voice and regularly review content to ensure consistency.

Social Perception

Positive Local Reputation, Trusted Experts, Up-to-Date/Trendy, Community Hub, Aspirational

Copy Examples

• •Instagram Post (Image: Stunning balayage transformation): Sun-kissed strands and seamless blends! ✨ Our amazing stylist, [Stylist Name], worked her magic to create this gorgeous balayage. We're all about listening to your hair dreams and bringing them to life with creativity and precision. Ready for your own transformation? DM us to book your consultation! #ArenaCreativeHair #BalayageExperts #FarehamSalon #WellaHair #HairGoals
• •Facebook Ad (Targeting local area, promoting new client offer): New to Arena Creative Hair? 👋 Get ready to discover your best hair yet! We're a friendly, passionate team in Fareham dedicated to making you look and feel fantastic. For a limited time, new clients receive 15% off their first cut and blow-dry. Come experience the Arena difference! Book online [Link] or call us. #FarehamHairdressers #NewClientOffer #CreativeHair #LoveYourHair
• •Website Homepage Snippet (Above a gallery of hairstyles): Your Hair, Our Canvas. At Arena Creative Hair, we combine artistry with expertise to craft personalised looks you'll love. From vibrant Wella colours to luxurious Great Lengths extensions, step into our Fareham salon and let our creative team inspire you.
• •Email Newsletter Subject Line (Promoting seasonal styles/products): 🍂 Fall in Love With Your Hair Again! Seasonal Inspiration from Arena Creative Hair 🍂 Body Snippet: Hello [Client Name], The leaves are changing, and so can your look! Discover the latest autumn hair trends and the perfect Wella products to keep your hair radiant all season long. Our creative stylists are here to help you find a style that makes you shine. Book your appointment today!
• •Reply to a Positive Client Review on Google: Thank you so much for your wonderful review, [Client Name]! We're thrilled to hear you loved your experience and your new hair. Making our clients feel amazing is what we live for! We can't wait to welcome you back to Arena Creative Hair soon. 😊 - The Arena Team