Tono de Marca

personable, creative, and chic

Valores de Marca

• •Artisanal Craftsmanship
• •Self-Expression and Empowerment
• •Quality and Uniqueness
• •Community Engagement

Mejores Prácticas

• •Lead with the "Why": Always start with the inspiration or the story behind a product or collection. This reinforces the brand’s creative and personal nature.
• •Emphasize "Handmade": Continuously use terms like "handcrafted," "small-batch," "unique," and "made with love" to highlight the brand's core value of craftsmanship.
• •Engage with Questions: Foster community and a personable tone by asking questions in social media captions, encouraging comments and interaction.
• •Maintain a Consistent Visual Aesthetic: Ensure that all photography—product, lifestyle, and behind-the-scenes—reflects the brand's chic, modern, and clean style.
• •Use "You" and "Your": Speak directly to the customer in all copy to create a personal and inclusive connection, making them feel seen and valued by the brand.

Percepción Social

The public perception of Arella Design appears to be positive, centered on the unique and beautiful design of its products. Online reviews and comments highlight an appreciation for the love and passion that go into creating each piece. Customers who have purchased from the brand express happiness with their items, often noting the craftsmanship and the joy of supporting a small business. The brand's focus on handmade quality resonates well with its audience.

Ejemplos de Copy

• •Meet ‘The Solana’ Collection. ✨ Inspired by the golden hour and the soft hues of a sunset, each pair is handcrafted to make a statement. Lightweight, unique, and made with love, just for you. Which pair is calling your name? #ArellaDesign #HandmadeJewelry #PolymerClayEarrings #NewCollection #StatementEarrings
• •The ‘Elara’ Hoops: Where modern art meets timeless style. These aren't your average hoops; they are a testament to meticulous craftsmanship. Each pair is handcrafted from premium polymer clay, featuring a unique marbled texture that ensures no two are exactly alike. Feather-light for all-day comfort, the Elara hoops are designed to empower your self-expression.
• •It’s here! Our most-requested collection has arrived.
• •Tired of the same old accessories? Discover Arella Design's collection of handmade polymer clay earrings. Each pair is a unique work of art, designed to be as bold and individual as you are. Shop small and make a statement. #ShopSmall #UniqueJewelry #ArellaDesign
• •Handcrafted for the modern woman. Discover unique, lightweight polymer clay earrings.