Brand Tone

Aspirational, Evocative, and Expert; sophisticated yet warm and welcoming.

Brand Values

• •Personalized Service & Customer Empowerment
• •Quality & Craftsmanship
• •Style Curation & Design Authority
• •Accessibility

Best Practices

• •Lead with Emotion, Support with Detail: Start copy with the feeling or aesthetic the rug creates, then follow up with tangible details.
• •Highlight the Service, Not Just the Product: Frame the business as a design partner, emphasizing bespoke services.
• •Tell a Story of Curation: Explain why certain rugs are grouped into collections to reinforce design expertise.
• •Maintain a Consistent, Warm-Expert Tone: Ensure the voice remains helpful, sophisticated, and approachable across all communications.
• •Use High-Quality Visuals with Evocative Captions: Let images speak, with captions acting as poetic complements guiding from inspiration to action.

Social Perception

Overwhelmingly positive, with high ratings and praise for exceptional, personalized customer service, valuable in-home options, wide selection, quality products, and a strong community-oriented image as a woman-owned local business.

Copy Examples

• •The foundation of every memory made at home. Our Preston Collection is designed with life in mind—combining high-low texture with durable, easy-care materials. It’s not just a rug; it’s the centerpiece of your story. Explore the collection via the link in our bio.
• •Your Vision, Our Expertise. Don't just find a rug—create the perfect one. Our in-home design consultations and custom rug services bring your unique style to life. Schedule Your Complimentary Appointment.
• •Experience unparalleled texture and artistry with our hand-crafted Leather Hide rugs. Each piece is a one-of-a-kind statement, ethically sourced and meticulously assembled to introduce bold, organic character to your space. A timeless investment in craftsmanship and style.
• •Just Arrived: The Bloom Outdoor Collection. Effortless style meets all-weather performance. Woven from durable, fade-resistant polypropylene, these rugs bring the warmth and sophistication of the indoors to your patio, deck, or high-traffic areas. Shop the new arrivals before they're gone.
• •Transform your home for the season! 🍂 As a local, woman-owned business, Area Rug Co. is here to help you find the perfect rug. Visit our showrooms in Birmingham or Rochester Hills to see thousands of in-stock options. Your dream space is closer than you think!