Brand Tone

Enthusiastic & Energetic, Youth-Oriented & Casual, Community-Focused & Inclusive, Slightly Edgy & Fun

Brand Values

• •Fun & Recreation
• •Skill Development & Progression
• •Safety
• •Community & Belonging
• •Passion for Action Sports

Best Practices

• •Know Your Audience Inside Out: Always write with the target demographic (youthful, energetic action sports enthusiasts) in mind. Use language, references, and humor that resonate with them.
• •Embrace Enthusiasm: Use active verbs, exclamation points (judiciously), and positive adjectives to convey energy and excitement. Let the passion for action sports shine through.
• •Keep it Casual and Conversational: Avoid overly formal or corporate language. Write as if you're talking to a friend who shares the same interests. Slang and community-specific terms can be effective when used authentically.
• •Highlight Community and Inclusivity: Regularly feature user-generated content (with permission), celebrate milestones of local riders, and ensure messaging welcomes all skill levels.
• •Visual-Verbal Harmony: Ensure the tone of the copy matches the visuals used. Action shots, vibrant colors, and dynamic imagery should be paired with equally energetic and engaging text. The "Area 51" theme can be subtly woven in for a unique flavor.

Social Perception

Positive Hub for Local Youth, Fun and Engaging, Specialized Niche, Dependent on Maintenance and Staff

Copy Examples

• •Facebook/Instagram Post: "🤯 EPIC NEW RAMP JUST DROPPED at Area 51! 🚀 Come break it in this weekend and show us your sickest tricks! Tag a friend who needs to see this! #Area51Fun #SkateLife #BMX #Scooter #NewRamp"
• •Website Homepage Headline: "Area 51: Your Zone for Non-Stop Action! Skate, Ride, Fly. Unleash Your Inner Alien."
• •Event Promotion (e.g., for a competition): "Think you've got what it takes? 👽 Area 51's 'Alien Invasion' Comp is ON! Prizes, props, and pure shreddin'. All skill levels welcome – let's see those moves! Link in bio to register. #Area51Comp #SkateComp #BMXJam"
• •Pro Shop Ad Snippet: "Gear Up Like a Pro! 🤘 Fresh decks, wheels, and all the essentials now in stock at the Area 51 Pro Shop. Ride in style, ride with the best."
• •Instagram Story Poll: "What are you riding this week? 🛹 Skate | 🛴 Scooter | 🚲 BMX. Vote now & drop a comment with your favorite trick to learn! 👇 #Area51Rides #ActionSports"