Brand Tone

Empowering, sophisticated, aspirational, confident, chic, polished, and professional.

Brand Values

• •Empowering Confidence
• •Timeless Quality
• •Ethical Production
• •Versatility and Practicality
• •Community

Best Practices

• •Always Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should aim to inspire confidence and self-assurance in the customer.
• •Use Sophisticated and Evocative Language: Employ a rich vocabulary that reflects the premium quality of the garments. Words like 'meticulously tailored,' 'sculpted,' 'elegant,' and 'sumptuous' align with the brand's sophisticated tone.
• •Maintain a Consistent Narrative of Timelessness: Emphasize that these are not fast-fashion items but 'forever pieces.' Highlight the quality, durability, and classic design that ensures longevity.
• •Speak to 'The Ardore Woman': Consistently address a clearly defined persona—a confident, ambitious, modern woman who is the main character in her own life. This creates a strong sense of community and brand identity.
• •Balance Aspiration with Authenticity: While the tone is aspirational, it's important to remain grounded. Sharing behind-the-scenes content or discussing the design process, as seen on TikTok, adds a layer of authenticity that builds trust and connection with the audience.

Social Perception

The brand is perceived positively as a chic and aspirational label for the modern professional woman, aligning with its empowering and stylish narrative. Its transparency fosters authenticity and connection with the audience.

Copy Examples

• •Define your power suit. The Signature Blazer Dress is meticulously tailored to sculpt and empower. From the boardroom to after-hours, command every room you enter. This isn't just a dress; it's a statement.
• •Elegance is an attitude. Our Sculpted High Neck Top, crafted from premium, structured fabric, is the versatile staple your wardrobe has been waiting for. For the woman who leads with style and substance. #ArdoreLondon #TimelessElegance
• •Romanticize your 9-to-5. It starts with an outfit that makes you feel unstoppable. Our Sculpting Buttoned Dress is designed for the leading lady of her own life. #CorporateChic #MainCharacterEnergy #ArdoreLondon
• •At Ardore London, we believe luxury is ethical, quality is timeless, and confidence is the best outfit. Discover our collection of 'forever pieces,' consciously crafted to celebrate and empower the woman you are. Wear your values.
• •Tired of uninspired workwear? Elevate your professional wardrobe with Ardore London. Our versatile designs and premium, low-maintenance fabrics are made for the modern woman on the move. Look as chic as you are capable.