Brand Tone

Festive, vibrant, celebratory, friendly, customer-focused, enthusiastic, encouraging, leadership-oriented.

Brand Values

• •Celebration
• •Quality
• •Customer Satisfaction
• •Tradition
• •Accessibility

Best Practices

• •Use a Festive Vocabulary: Consistently use words that are positive, celebratory, and vibrant. Words like "shine," "joy," "unforgettable," "dazzling," and "celebrate" should be staples in your copy.
• •Embrace Emojis: Use emojis strategically to add a layer of fun and visual appeal that aligns with the celebratory nature of the products.
• •Highlight the Occasion: Frame your products within the context of the events they are for. Speak to the emotions and traditions of weddings, birthdays, and other celebrations.
• •Show, Don't Just Tell: Utilize user-generated content and high-quality visuals of your products in action. Let the festive images speak for themselves and write captions that complement the mood.
• •Maintain a Friendly and Approachable Voice: Whether responding to comments or writing product descriptions, keep the tone warm and helpful. Position the brand as a helpful friend in party planning.

Social Perception

Reliable, go-to source for party and event supplies, facilitator of joy and celebration, catering specifically to cultural events, fostering a community.

Copy Examples

• •Make your moments shine. ✨ From vibrant Mehndi nights to unforgettable birthdays, Ardor has everything you need to celebrate in style.
• •The perfect 'Qubool Hai' starts with the perfect decor. Explore our exquisite collection of wedding essentials and create the day of your dreams.
• •Why just have a party when you can have a festival? 🎉 Turn up the joy with our colorful garlands, festive lights, and traditional dhols.
• •Quality you can see, celebrations you'll never forget. Our customers agree – Ardor brings the best to your biggest moments.
• •Planning a celebration? Don't just decorate, create memories. Shop Ardor for unique and festive supplies delivered to your doorstep.