Brand Tone

Passionate, Expert, and Aspirational

Brand Values

• •Expertise and Education
• •Quality and Health
• •Creativity and Craftsmanship
• •Community and Passion

Best Practices

• •Lead with Expertise
• •Use Aspirational Language
• •Showcase Quality Visually
• •Maintain a Passionate, Personal Voice
• •Focus on the Hobbyist's Success

Social Perception

Highly Respected Niche Authority

Copy Examples

• •It's not just a plant, it's the centerpiece. Meet the Bucephalandra 'Deep Blue', a living jewel for your aquascape. Its rare, blue sheen develops under the right conditions, turning your tank into an underwater gallery. Ready to elevate your design? We provide the healthy specimens and the expert advice to make them thrive. #ArcyAquariums #Bucephalandra #Aquascaping #LivingArt #PlantedTank
• •More Than an Aquarium. It's Living Art. From rare shrimp to master-grade hardscape, explore our curated collection for the discerning hobbyist. Build the tank you've always imagined.
• •Subject: Stop fighting algae and start enjoying your tank. Body Preview: Tired of the constant battle with BBA or green spot algae? We break down the root causes and how to fix them for good in our latest guide...
• •Precision CO2 Regulator Kit - The Engine for a Lush Planted Tank. Stop guessing and start growing. Precise CO2 injection is the single most important step to unlocking vibrant reds and dense carpets in your aquascape. This regulator offers surgical precision and unmatched reliability, ensuring stable CO2 levels without the risk of 'end-of-tank dumps'. It's the professional-grade tool for the ambitious aquascaper who demands control and results.
• •Healthy Fish, Honest Advice. That's the Arcy Aquariums Promise. Visit our Burleigh Heads store and see the difference. Our tanks are pristine, our fish are vibrant, and our passion is real. Whether you're setting up your first shrimp tank or designing a 6-foot masterpiece, our expert team is here to help you succeed. Your journey to a breathtaking aquarium starts here.