Brand Tone

Professional and Knowledgeable, Helpful and Solution-Oriented, Modern and Design-Conscious, Approachable and Customer-Focused, Promotional (Direct)

Brand Values

• •Quality
• •Customer Centricity
• •Innovation
• •Reliability
• •Expertise
• •Comprehensive Solutions

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., professional yet approachable, expert but not jargon-heavy), key messaging points, words to use/avoid, and provide examples. Share this with anyone creating content.
• •Know Your Audience Segments: Tailor the nuance of the tone for different platforms and audiences (e.g., more formal on LinkedIn for B2B, more visual and engaging on Instagram for B2C and design enthusiasts), while keeping the core tone consistent.
• •Prioritize Clarity and Conciseness: Especially for product descriptions and calls to action, use clear, straightforward language that highlights benefits. Avoid overly technical jargon unless the specific audience demands it.
• •Emphasize Solutions and Benefits: Frame product features in terms of how they help the customer (e.g., "This chair’s lumbar support *helps you maintain better posture and reduce back pain*" rather than just "Features lumbar support").
• •Review and Iterate: Regularly review website copy, social media posts, and marketing materials to ensure they align with the defined brand tone. Gather feedback and be willing to refine the voice as the brand evolves. Use tools to check for consistency if needed.

Social Perception

A Reliable Supplier, Focused on Italian Market, Modern Product Range, Professional Service (B2B), Standard E-commerce Experience

Copy Examples

• •Headline (Website Banner for new ergonomic chairs): Elevate Your Workday. Discover Ergonomic Seating Designed for Comfort & Productivity.
• •Social Media Post (Instagram - showcasing a modern desk setup): Transform your space into a hub of inspiration. Our latest collection combines sleek design with smart functionality. What does your dream office look like? #ArcshopIT #ModernOffice #WorkplaceDesign #HomeOfficeInspo
• •Email Subject Line (Promotional for office supplies): Stay Productive: All Your Essential Office Supplies, Delivered by Arcshop.it.
• •Product Description Snippet (for a smart office device): Streamline your tasks with intuitive technology. This [Product Name] integrates seamlessly into your workspace, offering [Benefit 1] and [Benefit 2] to enhance your efficiency.
• •LinkedIn Post (sharing a blog about workspace well-being): A well-designed workspace is key to employee well-being and performance. Our latest article explores practical tips for creating healthier, more productive office environments. Read more: [Link] #OfficeSolutions #WorkplaceWellness #ArcshopExperts